Why review requests matter
Most customers only review when asked. Without requests, a store hears mainly from the angriest and happiest buyers, which skews the picture shoppers see.
Steady requests turn a trickle of unprompted reviews into a predictable stream of fresh, representative social proof.
What a good review request includes
- Timing tied to delivery, with enough days for the customer to use the product
- One clear ask and a direct link, not a menu of options
- A short form the customer can finish on a phone
- A follow-up for customers who don’t respond the first time
Questions
When should you send a review request?
After delivery, plus enough time to form an opinion. Consumables can be asked within days; durable or complex products deserve a longer wait.
Should you offer an incentive for reviews?
You can, if you disclose it and reward every review equally. Rewarding only positive reviews crosses into review gating, which platforms prohibit.