Why review moderation matters
An unmoderated section fills with bot spam, links, and off-topic posts, which buries the feedback shoppers came for.
An over-moderated one is worse. Shoppers trust review sections that show a realistic mix, including negatives the brand has answered well.
What moderation covers
- Spam, bot submissions, and promotional links
- Profanity, harassment, and personal information
- Reviews posted on the wrong product or order
- Fake reviews and undisclosed incentivized reviews
Questions
Can you delete negative reviews?
Removing honest negative reviews erodes trust and can breach platform rules and consumer-protection law. The better move is a public, specific reply that shows how you handle problems.
Should moderation happen before or after publishing?
Pre-moderation catches problems early but delays display. Many stores auto-publish with automated screening, then act on anything flagged afterward.