Review Moderation

Review moderation is the process of screening submitted reviews for spam, abuse, and policy violations before or after they appear on a store.

What review moderation is

Review moderation is the screening step between a review being submitted and being displayed. It filters spam, abuse, personal information, and reviews left on the wrong product.

The goal is a review section that stays useful, not one that only shows praise. Moderation removes junk; it should never remove honest criticism.

Why review moderation matters

An unmoderated section fills with bot spam, links, and off-topic posts, which buries the feedback shoppers came for.

An over-moderated one is worse. Shoppers trust review sections that show a realistic mix, including negatives the brand has answered well.

What moderation covers

Spam, bot submissions, and promotional links
Profanity, harassment, and personal information
Reviews posted on the wrong product or order
Fake reviews and undisclosed incentivized reviews

Frequently asked questions

Can you delete negative reviews?

Removing honest negative reviews erodes trust and can breach platform rules and consumer-protection law. The better move is a public, specific reply that shows how you handle problems.

Should moderation happen before or after publishing?

Pre-moderation catches problems early but delays display. Many stores auto-publish with automated screening, then act on anything flagged afterward.

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