Retargeting
Retargeting shows ads to people who visited your store and left, bringing them back to the products they viewed.
What retargeting is
Retargeting shows ads to people who visited your store and left, following them onto social feeds and other sites with the products they viewed.
It runs on pixels and audience lists: the visit tags the shopper, the platforms find them again.
Why retargeting matters
Most first visits don’t end in a purchase, and the visit itself was paid for. Retargeting gives that spent money more chances to finish the job, aimed at people who already showed interest.
Common retargeting audiences
- Product viewers who didn’t add to cart
- Cart abandoners, with the cart contents in the ad
- Past buyers, for replenishment and new arrivals
- Email subscribers who haven’t purchased yet
Frequently asked questions
How long should retargeting windows run?
Match the buying cycle: short for impulse categories, longer for considered purchases. Chasing a viewer for months past the decision just pays to annoy them.
Why cap ad frequency?
Past a few exposures, extra impressions buy irritation instead of orders. Caps keep the reminder from becoming the reason they avoid you.