Session Recording
Session recording replays individual anonymized visits, turning conversion drops into visible snags.
What session recording is
Session recording replays individual visits: an anonymized reconstruction of one visitor’s clicks, scrolls, and page path, watched back like a screen capture of their session.
Why session recording matters
Aggregates hide stories: the checkout that drops thirty percent shows as a number, but ten replays show the coupon field error, the loop between size guide and cart, the form that eats the address. Recordings turn “conversion fell” into “here’s the snag, watch.”
Using recordings well
- Filter to the moments that matter: errors, rage clicks, abandoned checkouts
- Watch a handful per question, not hours per day
- Pair with heatmaps: the aggregate flags, the replay explains
- Feed findings straight into the test and fix list
Frequently asked questions
Are session recordings privacy-compliant?
Only configured deliberately: keystroke and form masking on by default, payment and personal fields excluded, the practice disclosed, and consent honored where regulations require it. A recording tool capturing card fields is an incident, not an insight.
How many recordings are worth watching?
Enough to see the pattern twice: five to ten filtered replays usually surface the snag. Watching randomly is entertainment; watching filtered is research.