Cookie Consent

Cookie consent is the visitor’s permission for a site to use non-essential cookies, collected through a consent banner.

What cookie consent is

Cookie consent is the shopper’s permission for a site to store and read cookies beyond the strictly necessary ones, gathered through the banner shown on arrival.

Necessary cookies, like the ones keeping a cart together, don’t need consent. Analytics, personalization, and advertising cookies generally do.

Why cookie consent matters

Privacy laws in many regions require informed, freely given consent before non-essential tracking, with real penalties behind them.

Consent choices also shape the store’s own data: declined analytics cookies mean undercounted traffic, which matters when reading the numbers.

What a compliant banner does

Explains cookie purposes in plain language
Offers reject as easily as accept
Loads non-essential cookies only after consent
Lets visitors change their choice later

Frequently asked questions

Does everyone need a cookie banner?

It depends where your visitors are, not where you are. Stores selling into regions with consent laws generally need one for those visitors, and most apply it globally for simplicity.

Do consent choices affect analytics?

Yes. Visitors who decline mostly disappear from analytics, so reported traffic undercounts reality. Some tools model the gap; either way, trends stay more trustworthy than absolutes.

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