SMS Marketing

SMS marketing reaches opted-in customers by text message with updates, offers, and requests that need immediate attention.

What SMS marketing is

SMS marketing reaches customers by text message: order updates, offers, restock alerts, and review requests, sent to subscribers who opted in.

Texts are short, immediate, and read quickly, which makes the channel powerful and easy to overuse.

Why SMS marketing matters

The phone is the closest screen to the customer. For time-sensitive messages, a shipping update, a sale ending tonight, a quick review ask, SMS reaches them while it still matters.

What SMS is used for

Transactional updates: orders, shipping, delivery
Time-boxed offers and flash-sale alerts
Cart reminders and back-in-stock notices
Review requests shortly after delivery

Frequently asked questions

What are the rules around SMS marketing?

Explicit opt-in before messaging, honored opt-outs, sender identification, and sane hours. The specifics vary by country, but consent-first covers most of it.

SMS or email: which should a store use?

Both, for different jobs. Email carries depth and frequency; SMS carries urgency and immediacy. The mistake is sending the same message on both at the same volume.

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