Why SMS marketing matters
The phone is the closest screen to the customer. For time-sensitive messages, a shipping update, a sale ending tonight, a quick review ask, SMS reaches them while it still matters.
What SMS is used for
- Transactional updates: orders, shipping, delivery
- Time-boxed offers and flash-sale alerts
- Cart reminders and back-in-stock notices
- Review requests shortly after delivery
Questions
What are the rules around SMS marketing?
Explicit opt-in before messaging, honored opt-outs, sender identification, and sane hours. The specifics vary by country, but consent-first covers most of it.
SMS or email: which should a store use?
Both, for different jobs. Email carries depth and frequency; SMS carries urgency and immediacy. The mistake is sending the same message on both at the same volume.