Wishlist
A wishlist lets shoppers save products for later without committing them to the cart.
What a wishlist is
A wishlist lets shoppers save products for later without committing them to the cart. It’s often tied to an account and sometimes shareable with others.
Why wishlists matter
They capture interest that isn’t ready yet: budgeting, comparing, waiting for payday. The shopper gets a reason to return; the store gets a named list of what they want.
What wishlists are used for
- Saving items while comparing or waiting to buy
- Price-drop and back-in-stock alerts
- Gift lists shared with family and friends
- Merchandising signals for the store’s own planning
Frequently asked questions
Why not just leave items in the cart?
Carts expire and imply buying now. A wishlist holds long-horizon interest without checkout pressure, so it survives the browsing session.
Do wishlists convert?
As a signal, yes. Wishlist adds identify exactly who is worth reminding, especially when the price drops or stock comes back.