Why wishlists matter
They capture interest that isn’t ready yet: budgeting, comparing, waiting for payday. The shopper gets a reason to return; the store gets a named list of what they want.
What wishlists are used for
- Saving items while comparing or waiting to buy
- Price-drop and back-in-stock alerts
- Gift lists shared with family and friends
- Merchandising signals for the store’s own planning
Questions
Why not just leave items in the cart?
Carts expire and imply buying now. A wishlist holds long-horizon interest without checkout pressure, so it survives the browsing session.
Do wishlists convert?
As a signal, yes. Wishlist adds identify exactly who is worth reminding, especially when the price drops or stock comes back.