How to add Amazon reviews to your website in 2026
Learn how to add Amazon reviews to your website using WiserReview or a CMS plugin, with simple setup steps and tips for displaying reviews properly.
Yes, you can add Amazon reviews to your website.
The clean way is to export the reviews from your own Amazon listing and import them into a review tool. Then match each one to the right product and display them with a widget on your product pages.
Most guides skip the rules. You can only use reviews for items you have in stock; you must reproduce the exact text the customer wrote, and you may not edit out negative reviews to improve your overall rating.
Below, I’ll walk you through what’s allowed, which Amazon ratings are worth showing, a full guide to embedding Amazon reviews on a website, and fixes for the display problems store owners hit most often.
Can you legally use Amazon reviews on your website?
Short answer: if you want to add Amazon reviews to website product pages for items you sell, it’s generally workable if you’re careful.
But no single Amazon rule says “yes, go ahead,” so you need to know where the lines are.
Why it is legally risky
- Copyright Ownership: Under international copyright law, the reviewer owns the copyright to their work. This means that when they publish it on Amazon, they do so under a license from Amazon, not from you. You cannot reuse their intellectual property without explicit permission.
- Amazon’s Operating Agreements: As per the Amazon Associates Program, if you are an affiliate, you cannot copy and paste reviews; otherwise, your account will be terminated immediately.
- Data Scraping Rules: Any automated scraping of Amazon’s website is absolutely forbidden according to its Terms of Service. Amazon takes steps to technically block any unauthorized third party from extracting this data.
- Consumer Misrepresentation: When you republish a review as a unique testimonial for your own store, you engage in false representation. When multiple merchants sell the same item, reviews go to the product, not your business.
The only legally safe alternatives
Use the Native “Share” Button: If an individual review page features a built-in “Share” or embed option, you can use the generated code snippet to link directly back to Amazon’s platform. This references the content rather than duplicating it.
Gather On-Site Reviews Directly: Instead of pulling text from Amazon, add a direct review-capture form on your website using native tools or safe ecommerce plugins.
Ask the Reviewer Directly: If you can legally contact the buyer who left the review, you can ask for their explicit written permission to reuse their testimonial text on your site.
Import Amazon reviews the compliant way
Bring your own listing's reviews into one dashboard, keep the exact wording, and show them on the product pages where they count.
Start Free →Amazon Product Reviews vs. Seller Feedback
Amazon collects two very different kinds of ratings. Mixing them up is one of the most common mistakes I see when sellers first try to show Amazon reviews on website pages.
Product reviews rate the item itself: quality, fit, how it works. Seller feedback rates the buying experience: shipping speed, packaging, and customer service.
| Factor | Product reviews | Seller feedback |
|---|---|---|
| What it rates | The product | The seller and order experience |
| Where it lives | The product detail page | The seller’s storefront profile |
| Tied to | The ASIN, shared by every seller on that listing | Your seller account only |
| Time to leave it | No fixed short window | Within 90 days of the order |
| Shown as | Star rating plus written review | Percent positive over the past 12 months |
| Best use on your site | Product pages, collection pages, homepage carousels | Rarely useful off Amazon |
For your own website, product reviews win almost every time. A shopper on your product page wants to know if the serum stings or if the shoes run small, not whether an Amazon warehouse shipped on time.
Add Amazon reviews to your website with WiserReview
To add Amazon reviews to your website using WiserReview, you must export your Amazon reviews into a CSV spreadsheet first and then upload them directly to the platform.
Step 1: Create your account and connect your store
Sign up for WiserReview and install it on your store. It works with Shopify, WooCommerce, BigCommerce, Wix, Squarespace, and custom sites through a script tag.
Connecting your store syncs your product catalog. You’ll need that in Step 4, when each Amazon review gets matched to the right product.
Step 2: Prepare and export your Amazon reviews
Collect the data: Copy the desired text reviews, star ratings, reviewer names, and dates from your Amazon product listing page.
Format a spreadsheet: Open Google Sheets or Excel and structure the columns explicitly to include Rating (1 to 5), Review Date (YYYY-MM-DD), and Reviewer Name. You can optionally add fields for product images or location.
Save the file: Export the finished spreadsheet by downloading it specifically as a CSV file.
Match every review to the right product
Sync your catalog, map Amazon reviews to the correct product ID, and filter each widget by source so only what you want shows.
Start Free →Step 3: Import the CSV into WiserReview
Log in to your WiserReview Dashboard. Navigate to Manage Reviews, click Import Reviews.
Choose “Amazon” from the available integrations.
Click Choose File, select your formatted Amazon review CSV, and hit Upload & Continue.
Map the fields: Match your CSV columns to the required fields in WiserReview (e.g., align your “Customer Name” column with the platform’s “Reviewer Name” target) and click Next.
Step 4: Create and Style Your Review Widget
Go to the Widgets section in the sidebar and select Create Widget.
Choose a style that complements your site architecture, such as a Carousel for homepages, a Wall of Love for a dedicated reviews landing page, or a minimal Badge.
Use the configuration options to filter by source or product ID so only the newly imported Amazon content displays in this specific widget block.
Step 5: Embed the Widget on Your Site
Click Install or Publish Widget inside the editor to generate your unique embed snippet.
Copy the provided global script or JavaScript embed code to your clipboard.
Paste on your platform: Open your site editor (like Shopify, WooCommerce, or BigCommerce). Create an HTML/Custom Liquid block on your target page and paste the code snippet directly into it.
Save and publish your page to display Amazon reviews on website.
Blend Amazon reviews with your own
Collect first-party reviews from your store customers and show them beside your Amazon imports, with Google star eligibility only natives unlock.
Start Free →Best Practices for Displaying Amazon Reviews
Getting reviews onto your site is half the job. How you present them decides whether they move shoppers or just sit there.
Put them where the buying decision happens
The best spot is the product page, near the price and add to cart button, with a star summary under the title.
A standalone “testimonials” page rarely gets visited by someone about to buy. Reviews matter most on pricier items.
Say where the reviews came from
Label them clearly, something like “Reviews from our Amazon customers.” Shoppers already trust Amazon’s buying process, so naming the source adds credibility instead of taking it away.
It also avoids confusion if a visitor checks your Amazon listing and sees the same reviews there.
Don’t chase a perfect 5.0
A wall of flawless ratings looks staged. Purchase likelihood peaks for ratings between 4.0 and 4.7, then drops as ratings get closer to 5.0.
Mixed reviews answer real questions, like “does it run small?” They make the glowing ones believable too.
Use “Trust Badges” with Direct Links
Instead of copying long paragraphs of text (which risks copyright issues), use a visual summary block:
- Design a badge that says: “See our 1,200+ 5-star reviews on Amazon!”
- Add a graphic showing your overall star rating (like 4.8 out of 5).
- Link that badge directly to your Amazon page so customers can click it to read the full reviews natively.
Start building your own reviews next to them
Amazon reviews are a great starting point, but they shouldn’t be your only source. Send post-purchase review request email flows to your website customers, too.
Over time, your first-party reviews and imported Amazon reviews sit in the same widget. And first-party reviews come with benefits imports can’t give you, like Google star eligibility.
Troubleshooting Common Amazon Review Display Issues
If your Amazon review widget or display block isn’t working properly, the issue is almost always caching, script conflicts, or Amazon’s strict security updates.
Reviews imported, but the product page is empty: Most of the time, the review is linked to the wrong product. Open Manage Reviews, find the review, and confirm it’s assigned to the correct product ID or SKU.
The widget doesn’t load at all: On Shopify, make sure the app embed is switched on in your theme editor. On WordPress, caching and “delay JavaScript” settings in speed plugins often block review scripts, so exclude the widget script and clear the cache.
New Reviews Are Not Showing Up Online: Data caching. Most review tools use a 72-hour cache system. Wait 3 full days after a new review goes live on Amazon.
Strange characters in the review text: Seeing symbols like “é” where accents or emoji should be? That’s a file encoding problem, usually from saving the CSV in Excel. Re-save it as CSV UTF-8 and import again.
Your average rating doesn’t match Amazon: That’s normal. Amazon calculates star ratings with a machine-learned model that weighs factors like recency and verified purchases, not a plain average.
Stars don’t show up in Google search: Imported Amazon reviews won’t earn you Google Shopping stars because they’re excluded from the Google Product Ratings feed. Google’s review snippet guidelines also say ratings must be sourced directly from users.
Give a new store instant social proof
Turn Amazon reviews into product-page proof today, then grow your own review flow so every order adds trust on your site.
Start Free →Wrap up
Adding Amazon reviews to your website is one of the quickest ways to give a new DTC store some social proof. The reviews are already written. They just need a proper home on your product pages.
Keep it honest: your own products only, the customer’s exact words, and the critical reviews left in. Then pick a widget that matches your store, and refresh the reviews on a schedule.
And treat the import as a starting point. The stores I see winning use Amazon reviews to fill the gap, then build their own review flow so every new order adds proof on their own site.
Frequently Asked Questions
Common questions about this topic
Written by
Krunal vaghasiya
Krunal Vaghasiya is the founder of WiserReview and WiserNotify, which have served 10,000+ stores since 2020. He helps ecommerce brands build trust through fair, flexible, customer-led review management across every store and market.
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