All case studies
Donata Skinfood logo
WooCommerceβ€’Vegan Skincare / Skinfoodβ€’4 min readβ€’

A vegan skinfood brand on WooCommerce. 6,000+ reviews pooled from on-site, Google and Facebook.

How Donata Skinfood, the US vegan skin and hair brand on WooCommerce, retired Judge.me and runs Product Reviews, Star Rating, Wall of Love and a Floating Popup across a 244 product catalog with AI Topics & Summary on every PDP.

Industry
Vegan Skincare / Skinfood
Platform
WooCommerce
Stores
1 store
Countries
United States, USD
Migrated from
Judge.me
Setup time
Within one day

Donata Skinfood is a US vegan skin and hair brand on WooCommerce at donata.co, running a Shoptimizer theme out of McDonough, Georgia. The catalog covers 244 products across cleanse, exfoliate, treat, seal and hair, with 6,000+ verified reviews pooled across on-site, Google My Business and Facebook now living on WiserReview.

The challenge

6,000+ reviews across 244 products, but the proof was split three ways: Judge.me on the storefront, separate stars on Google, separate ratings on Facebook.

A buyer comparing two products on a Donata Skinfood PDP saw the on-site reviews. The Google reviews lived on the Google profile. The Facebook reviews lived on the Facebook page. Three pools of verified feedback, three places to look, and no single view that pulled them together for a first-time visitor.

6,000+ Judge.me reviews to migrate
Every review had to land on the right product with rating, written feedback and date intact.
Google and Facebook reviews living off-site
Verified feedback was split across the storefront, the Google profile and the Facebook page.
Deep review pool, no theme summary
6,000+ reviews on 244 products is roughly 41 reviews per product. Too much for any shopper to read end to end.
No site-wide proof popup
Reviews lived only on the PDP. Nothing surfaced the Wall of Love or recent feedback across the rest of the storefront.

One platform that retired Judge.me, pooled on-site, Google and Facebook reviews into one feed, and ran AI Topics & Summary on the deep review set.

The moment it clicked
β€œ6,000+ reviews carried across from Judge.me. On-site, Google and Facebook reviews in one pool. AI Topics & Summary on every PDP. Setup done in a day.”

Judge.me out of the stack, 6,000+ reviews kept on the right product across the 244 catalog. Google My Business and Facebook reviews now flow into the same pool, and AI Topics & Summary gives a one-paragraph distillation plus filterable themes on every PDP.

Why they switched

Why Donata Skinfood picked WiserReview

Clean Judge.me migration at 6,000+ scale

Every review moved with rating, written feedback and date intact, each tied to the right product on the catalog.

AI Topics & Summary on a deep review pool

6,000+ reviews on 244 products is too much to read. AI surfaces the themes shoppers care about and writes the one-paragraph summary.

Google My Business and Facebook reviews unified

On-site, Google and Facebook reviews flow into one pool, so the storefront shows verified feedback wherever the customer chose to leave it.

Full widget stack across the storefront

Product Reviews, Star Rating, Wall of Love and a Floating Popup, all live on the existing Shoptimizer theme.

Migration

Migration from Judge.me

Donata Skinfood exported the full Judge.me set into WiserReview on WooCommerce. Every review stayed tied to the right product from day one, with Google My Business and Facebook reviews wired into the same pool.

How the switch happened
1
Step 1
Export from Judge.me
Full export of 6,000+ reviews with ratings, written feedback and dates across the 244 product catalog.
2
Step 2
Connect WooCommerce, Google and Facebook
The 244 catalog synced, reviews mapped back to the right product, and Google My Business plus Facebook were wired into the same pool.
3
Step 3
Widgets and AI Topics live
Product Reviews, Star Rating, Wall of Love and Floating Popup placed in one day on the Shoptimizer theme. AI Topics & Summary switched on across the catalog.

Zero reviews lost. 6,000+ Judge.me reviews kept their product, and Google and Facebook reviews now sit in the same pool.

Widgets in action

Review widgets on WooCommerce

Star Rating under every product title, the Product Reviews block on every PDP, a Wall of Love on the storefront, and a Floating Popup across the site.

Star Rating with total review count under the product title, and the Product Reviews block below the description. Same on a cleanser, a moisturizing salve or a hair serum.

Click to zoom

Star Rating and review count under the product title on a Donata Skinfood PDP.

Everything used on this store:
  • Product Reviews block on every PDP with filter and sort controls
  • Star Rating with total review count under every product title across 244 products
  • Wall of Love on the storefront with verified reviews across the catalog
  • Floating Popup across every page surfacing the verified rating
  • AI Topics & Summary on every PDP across the deep review pool
  • Google My Business and Facebook reviews pooled with on-site reviews
  • Verified-buyer badges on every confirmed-purchase review
  • Native WooCommerce install on the existing Shoptimizer theme, no custom development
  • Rich-snippet schema on product pages for Google search results
Automation

Review collection on autopilot

Every WooCommerce order on donata.co triggers the review flow, and on-site, Google and Facebook reviews all feed into the same pool behind the PDP, the Wall of Love and the Floating Popup.

1
Order placed
Buyer purchases a cleanse, exfoliate, treat, seal or hair product from donata.co in USD.
2
Review request email
Sent automatically once the order is delivered. Star rating and written feedback in one form.
3
Review published
Live on the right product with a verified-buyer badge, rolled into the Star Rating, Wall of Love and Floating Popup.
4
Google and Facebook sync
Reviews left on the Google profile or Facebook page flow into the same pool, so the storefront shows verified feedback wherever the customer chose to leave it.

Every new order keeps the review pool growing. The PDP, the Wall of Love and the Floating Popup all read from one source, with Google and Facebook feedback unified alongside on-site reviews.

AI Topics & Summary on a deep review pool

6,000+ reviews on 244 products distilled into themes a shopper can scan in seconds

6,000+ reviews on 244 products is roughly 41 reviews per product. Nobody reads 41 reviews end to end before picking a cleanser. WiserReview's AI Topics extracts the themes the review pool actually talks about, scent, texture, sensitivity, results on dry skin, packaging, and surfaces them as filterable topics on every PDP. AI Summary writes the one-paragraph distillation at the top of the review section, so a buyer comparing two products gets the gist without scrolling through every star.

6,000+ reviews. 244 products. One paragraph at the top, filterable topics underneath. Shoppers find what they care about in seconds.

Customer voice

A real Donata Skinfood review

Verified Customer

Glowing, Hydrated Skin

I stopped drinking and consuming caffeine and as my body begin to process the elimination, my skin took a huge hit. My face started breaking out and leaving dark spots. After I started using the spinach soap and scar butter, my skin slowly started to improve. It have been about 2 months of consistent use and I definitely see the results! I just placed my third order. A great product that I highly recommend!

Product:Scar Butter
P
Peaches Sullivan
Accokeek, Maryland, United States
May 6, 2025

One of 6,000+ verified reviews now living on the Donata Skinfood WooCommerce catalog, pooled across on-site, Google and Facebook.

Results

Results

6,000+ reviews migrated from Judge.me with star ratings, dates and reviewer details intact
Four widgets live on WooCommerce: Product Reviews, Star Rating, Wall of Love and Floating Popup
AI Topics & Summary running across the deep review pool on every PDP
Google My Business and Facebook reviews pooled into the same feed as on-site reviews
Around 41 verified reviews per product on average across the 244 catalog
Star Rating running across 244 products without lag
Setup completed in one day on WooCommerce
Verified-buyer badges on every confirmed-purchase review
Native WooCommerce install on the existing Shoptimizer theme, no custom development
Automated request emails keeping the review pool growing on every new order
Donata Joseph, Founder, Donata Skinfood
β€œWiserReview has been amazing for us. Customers leave feedback on the site, on Google and on our Facebook page, and now all three sit in one pool with every Judge.me review we earned over the years. The AI Summary is the part I did not expect to love this much. It reads thousands of reviews and gives a new buyer the verdict in one paragraph. That is doing the work of a whole sales page.”
Donata Joseph
Founder, Donata Skinfood
Donata Joseph started Donata Skinfood in 2013 after losing her job in banking, making her first products by hand in her father's kitchen in McDonough, Georgia. The brand has grown into a vegan, all-natural skin and hair line, with cleansers, exfoliators, treatments, sealing salves and hair products built on a Mind, Body, Skin, Hair philosophy.
Frequently asked questions

About this case study

What platform does Donata Skinfood use?

WordPress with WooCommerce on a Shoptimizer theme. The store at donata.co sells 244 vegan skin and hair products in USD.

Does WiserReview work on WooCommerce?

Yes. WiserReview installs as a native WooCommerce plugin with no custom theme development.

How many reviews did Donata Skinfood migrate to WiserReview?

Over 10,000 reviews from Judge.me with ratings, written feedback, dates and reviewer details intact.

What review tool did Donata Skinfood use before WiserReview?

Judge.me. They switched to pool on-site, Google and Facebook reviews into one feed and run AI Topics & Summary across the catalog.

How long did the Judge.me to WiserReview switch take?

Within one day. Connect WooCommerce, import the Judge.me set, and the widgets go live on the Shoptimizer theme.

Which widgets does Donata Skinfood run?

Product Reviews, Star Rating, Wall of Love and a site-wide Floating Popup, with verified-buyer badges on every confirmed-purchase review.

How does WiserReview pool Google and Facebook reviews?

Google My Business and Facebook page reviews flow into the same pool as on-site reviews, so the storefront shows verified feedback wherever the customer chose to leave it.

What does AI Topics & Summary do for Donata Skinfood?

AI extracts the themes the review pool talks about and surfaces them as filterable topics on the PDP. AI Summary writes the one-paragraph distillation at the top of the review section.

Running a WooCommerce store with thousands of Judge.me reviews and feedback on Google and Facebook?

Migrate your Judge.me reviews into WiserReview without losing history. Pool Google and Facebook reviews into the same feed, and run AI Topics & Summary on the catalog in one day.