
A vegan skinfood brand on WooCommerce. 6,000+ reviews pooled from on-site, Google and Facebook.
How Donata Skinfood, the US vegan skin and hair brand on WooCommerce, retired Judge.me and runs Product Reviews, Star Rating, Wall of Love and a Floating Popup across a 244 product catalog with AI Topics & Summary on every PDP.

Donata Skinfood is a US vegan skin and hair brand on WooCommerce at donata.co, running a Shoptimizer theme out of McDonough, Georgia. The catalog covers 244 products across cleanse, exfoliate, treat, seal and hair, with 6,000+ verified reviews pooled across on-site, Google My Business and Facebook now living on WiserReview.
6,000+ reviews across 244 products, but the proof was split three ways: Judge.me on the storefront, separate stars on Google, separate ratings on Facebook.
A buyer comparing two products on a Donata Skinfood PDP saw the on-site reviews. The Google reviews lived on the Google profile. The Facebook reviews lived on the Facebook page. Three pools of verified feedback, three places to look, and no single view that pulled them together for a first-time visitor.
One platform that retired Judge.me, pooled on-site, Google and Facebook reviews into one feed, and ran AI Topics & Summary on the deep review set.
β6,000+ reviews carried across from Judge.me. On-site, Google and Facebook reviews in one pool. AI Topics & Summary on every PDP. Setup done in a day.β
Judge.me out of the stack, 6,000+ reviews kept on the right product across the 244 catalog. Google My Business and Facebook reviews now flow into the same pool, and AI Topics & Summary gives a one-paragraph distillation plus filterable themes on every PDP.
Why Donata Skinfood picked WiserReview
Clean Judge.me migration at 6,000+ scale
Every review moved with rating, written feedback and date intact, each tied to the right product on the catalog.
AI Topics & Summary on a deep review pool
6,000+ reviews on 244 products is too much to read. AI surfaces the themes shoppers care about and writes the one-paragraph summary.
Google My Business and Facebook reviews unified
On-site, Google and Facebook reviews flow into one pool, so the storefront shows verified feedback wherever the customer chose to leave it.
Full widget stack across the storefront
Product Reviews, Star Rating, Wall of Love and a Floating Popup, all live on the existing Shoptimizer theme.
Migration from Judge.me
Donata Skinfood exported the full Judge.me set into WiserReview on WooCommerce. Every review stayed tied to the right product from day one, with Google My Business and Facebook reviews wired into the same pool.
Zero reviews lost. 6,000+ Judge.me reviews kept their product, and Google and Facebook reviews now sit in the same pool.
Review widgets on WooCommerce
Star Rating under every product title, the Product Reviews block on every PDP, a Wall of Love on the storefront, and a Floating Popup across the site.
Star Rating with total review count under the product title, and the Product Reviews block below the description. Same on a cleanser, a moisturizing salve or a hair serum.
Star Rating and review count under the product title on a Donata Skinfood PDP.
- Product Reviews block on every PDP with filter and sort controls
- Star Rating with total review count under every product title across 244 products
- Wall of Love on the storefront with verified reviews across the catalog
- Floating Popup across every page surfacing the verified rating
- AI Topics & Summary on every PDP across the deep review pool
- Google My Business and Facebook reviews pooled with on-site reviews
- Verified-buyer badges on every confirmed-purchase review
- Native WooCommerce install on the existing Shoptimizer theme, no custom development
- Rich-snippet schema on product pages for Google search results
Review collection on autopilot
Every WooCommerce order on donata.co triggers the review flow, and on-site, Google and Facebook reviews all feed into the same pool behind the PDP, the Wall of Love and the Floating Popup.
Every new order keeps the review pool growing. The PDP, the Wall of Love and the Floating Popup all read from one source, with Google and Facebook feedback unified alongside on-site reviews.
6,000+ reviews on 244 products distilled into themes a shopper can scan in seconds
6,000+ reviews on 244 products is roughly 41 reviews per product. Nobody reads 41 reviews end to end before picking a cleanser. WiserReview's AI Topics extracts the themes the review pool actually talks about, scent, texture, sensitivity, results on dry skin, packaging, and surfaces them as filterable topics on every PDP. AI Summary writes the one-paragraph distillation at the top of the review section, so a buyer comparing two products gets the gist without scrolling through every star.
6,000+ reviews. 244 products. One paragraph at the top, filterable topics underneath. Shoppers find what they care about in seconds.
A real Donata Skinfood review
Glowing, Hydrated Skin
I stopped drinking and consuming caffeine and as my body begin to process the elimination, my skin took a huge hit. My face started breaking out and leaving dark spots. After I started using the spinach soap and scar butter, my skin slowly started to improve. It have been about 2 months of consistent use and I definitely see the results! I just placed my third order. A great product that I highly recommend!
One of 6,000+ verified reviews now living on the Donata Skinfood WooCommerce catalog, pooled across on-site, Google and Facebook.
Results

βWiserReview has been amazing for us. Customers leave feedback on the site, on Google and on our Facebook page, and now all three sit in one pool with every Judge.me review we earned over the years. The AI Summary is the part I did not expect to love this much. It reads thousands of reviews and gives a new buyer the verdict in one paragraph. That is doing the work of a whole sales page.β
About this case study
What platform does Donata Skinfood use?
WordPress with WooCommerce on a Shoptimizer theme. The store at donata.co sells 244 vegan skin and hair products in USD.
Does WiserReview work on WooCommerce?
Yes. WiserReview installs as a native WooCommerce plugin with no custom theme development.
How many reviews did Donata Skinfood migrate to WiserReview?
Over 10,000 reviews from Judge.me with ratings, written feedback, dates and reviewer details intact.
What review tool did Donata Skinfood use before WiserReview?
Judge.me. They switched to pool on-site, Google and Facebook reviews into one feed and run AI Topics & Summary across the catalog.
How long did the Judge.me to WiserReview switch take?
Within one day. Connect WooCommerce, import the Judge.me set, and the widgets go live on the Shoptimizer theme.
Which widgets does Donata Skinfood run?
Product Reviews, Star Rating, Wall of Love and a site-wide Floating Popup, with verified-buyer badges on every confirmed-purchase review.
How does WiserReview pool Google and Facebook reviews?
Google My Business and Facebook page reviews flow into the same pool as on-site reviews, so the storefront shows verified feedback wherever the customer chose to leave it.
What does AI Topics & Summary do for Donata Skinfood?
AI extracts the themes the review pool talks about and surfaces them as filterable topics on the PDP. AI Summary writes the one-paragraph distillation at the top of the review section.
Running a WooCommerce store with thousands of Judge.me reviews and feedback on Google and Facebook?
Migrate your Judge.me reviews into WiserReview without losing history. Pool Google and Facebook reviews into the same feed, and run AI Topics & Summary on the catalog in one day.