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WooCommerceBeauty / Perfumery4 min read

An Italian artisan perfume brand on WooCommerce. 9,000+ reviews carried across.

How Edò Profumi, the Italian profumi equivalenti brand, retired Judge.me on WooCommerce and runs Product Reviews, Star Rating, Wall of Love and a site-wide Trust Badge across a 700+ product fragrance catalog.

Industry
Beauty / Perfumery
Platform
WooCommerce
Stores
1 store
Countries
Italy, EUR
Migrated from
Judge.me
Setup time
Within one day

Edò Profumi is an Italian artisan perfumery on WooCommerce at edoprofumi.it. The catalog covers 700+ profumi equivalenti across donna, unisex and uomo, plus the Edò Parfum and Edò Collection ranges, with 9,000+ verified reviews now running on WiserReview behind it.

The challenge

9,000+ Judge.me reviews and 700+ fragrances on a store where shoppers read reviews before picking a profumo equivalente they have never smelled.

Selling artisan equivalenti online is a trust problem. A shopper cannot smell the bottle through the screen, so they read reviews from other Italians who already wore it. Edò Profumi had 9,000+ reviews on Judge.me tied to specific equivalenti, and the team wanted a Wall of Love and a site-wide Trust Badge that the old Judge.me setup never ran.

9,000+ Judge.me reviews to migrate
Years of Italian feedback on equivalenti for donna, unisex and uomo had to move with ratings, dates and product links intact across 700+ SKUs.
No Wall of Love on the storefront
Thousands of strong Italian reviews sat on Judge.me with no place on the homepage or category pages to surface them as social proof.
No site-wide Trust Badge
The old setup only put reviews on the PDP. Nothing on the homepage or the cart told a first-time shopper that 9,000+ verified buyers already trusted the brand.

One platform that retired Judge.me, kept every review and ran four widgets across the Italian storefront, with Google Shopping ratings on the ads.

The moment it clicked
9,000+ reviews carried across from Judge.me. Four widgets live on WooCommerce. Google Shopping ratings on every product ad. Setup done in a day.

Judge.me out of the stack, 9,000+ Italian reviews kept on the right equivalente. WiserReview dropped onto WooCommerce, wired Google Shopping, and put Star Rating, Product Reviews, Wall of Love and a site-wide Trust Badge on the existing Flatsome theme.

Why they switched

Why Edò Profumi picked WiserReview

Clean Judge.me migration at 9,000+ scale

Every review moved to WiserReview with ratings, Italian text and dates preserved, each linked to the correct equivalente across 700+ SKUs.

Google Shopping ratings on product ads

Verified product ratings flow into the Google Merchant Center feed, so every fragrance ad carries a star rating before the click.

WooCommerce drop-in on the existing Flatsome theme

Star Rating, Product Reviews, the Wall of Love and the Trust Badge went live on the existing Flatsome child theme with no custom development.

Trust Badge as a site-wide credibility signal

The Trust Badge carries the overall store rating, total review count and verified-buyer signal from the homepage to the cart, on every page.

Migration

Migration from Judge.me

Edò Profumi exported the full Judge.me set into WiserReview on WooCommerce. Product matching kept every review on the right equivalente from day one.

How the switch happened
1
Step 1
Export from Judge.me
Full export of 9,000+ reviews with ratings, Italian text and dates across donna, unisex and uomo equivalenti.
2
Step 2
Connect WooCommerce and import
The 700+ product catalog synced and reviews mapped back to the right equivalente across the storefront.
3
Step 3
Widgets and Google Shopping live
Four widgets placed in a day on the existing Flatsome child theme. Google Shopping feed wired in the same flow.

Zero reviews lost. Italian feedback kept its product, and Google Shopping ads picked up verified star ratings.

Widgets in action

Review widgets on WooCommerce

Star Rating on every PDP, the Product Reviews block, a Wall of Love on the storefront, and a site-wide Trust Badge.

Star Rating under the product title, the Product Reviews block below the description, and a Review Popup at the decision point. Works the same on donna, unisex and uomo PDPs.

Click to zoom

Star Rating and review count under the product title on an Edò Profumi PDP.

Everything used on this store:
  • Star Rating with total review count under every product title
  • Product Reviews block on every PDP with filter and sort controls
  • Wall of Love curating verified reviews across donna, unisex and uomo on the storefront
  • Trust Badge surfacing overall store rating, total review count and verified-buyer signal on every page
  • Verified-buyer badges on every confirmed-purchase review
  • Incentive feature rewarding customers with a discount code after leaving a review
  • Reviews carried onto a 700+ product fragrance catalog
  • Native WooCommerce install on the existing Flatsome child theme, no custom development
  • Google Shopping product feed pushing verified star ratings to ads
  • Rich-snippet schema on product pages for Google search results
Automation

Review collection on autopilot

Every order triggers the review flow, and verified ratings feed the PDP, the Wall of Love, the Trust Badge and the Google Shopping feed from one pool.

1
Order placed
Customer orders an equivalente from edoprofumi.it in EUR, shipped across Italy.
2
Review request email
Sent automatically once the order has shipped and arrived. Star rating and written feedback in one form.
3
Reminder email
Sent automatically if there is no response on the first request.
4
Review published
Live on the exact equivalente with a verified-buyer badge, rolled into the Star Rating, the Wall of Love, the Trust Badge and the Google Shopping feed.
5
Incentive sent
A discount code lands with the customer for their next order, so the review they just left also pulls them back to edoprofumi.it.

Every new order keeps the review pool growing. The PDP, the Wall of Love, the Trust Badge and the ads update together.

Google Shopping integration

9,000+ verified reviews, working on Google Shopping product ads

Italian shoppers compare brands before they click. WiserReview pushes verified ratings into the Google Merchant Center feed, so the 9,000+ reviews now show up as stars on every product ad. Same review pool that runs the PDP, the Wall of Love and the Trust Badge, working on the ad too.

Star ratings on every product ad. Reviews on every PDP. Wall of Love on the storefront. Trust Badge across every page. One review pool behind all four.

Customer voice

A real Edò Profumi review

Verified Customer

Perfect service and quality samples

I was curious to try fragrances I've heard of and similar ones I own and know. Not all of them are to my taste, but I've found them to be of high quality. Unfortunately, with many fragrances, I soon stop smelling them, even though they're still there. I love incense-based perfumes, and Andreoli's is exactly the same as the original, a masterpiece. Thank you so much, keep it up.

Product:Samples, kit consisting of 4 5ml samples
E
Erik
Musile di Piave, Veneto, Italy
Mar 25, 2026

One of 9,000+ verified reviews now living on the Edò Profumi WooCommerce catalog.

Results

Results

9,000+ reviews migrated from Judge.me with star ratings, dates and reviewer details intact
Four widgets live on WooCommerce: Product Reviews, Star Rating, Wall of Love and Trust Badge
Setup completed in a day on WooCommerce
Star Rating on every PDP across 700+ fragrance products
Wall of Love curating verified Italian reviews on the storefront
Site-wide Trust Badge surfacing overall store rating and verified-buyer signal on every page
Incentive feature rewarding reviewers with a post-submission discount code, driving repeat orders
Google Shopping product feed pushing verified star ratings to ads
Verified-buyer badges on every confirmed-purchase review
Native WooCommerce install on the existing Flatsome child theme, no custom development
Automated request and reminder emails keeping the review pool growing on every new order
Edò Profumi, Edò S.R.L., Italy
WiserReview moved our 9,000+ Judge.me reviews onto WooCommerce and put four widgets across the storefront. Star Rating on every fragrance, a Wall of Love on the homepage, a Trust Badge site-wide, verified ratings on our Google Shopping ads, and a post-review incentive that pulls the customer back for the next order.
Edò Profumi
Edò S.R.L., Italy
Edò Profumi is the Italian artisan profumi equivalenti brand by Edò S.R.L., on WooCommerce at edoprofumi.it. 700+ fragrances across donna, unisex and uomo, plus the Edò Parfum and Edò Collection ranges.
Frequently asked questions

About this case study

What platform does Edò Profumi use?

WordPress with WooCommerce on the Flatsome child theme. The storefront at edoprofumi.it sells profumi equivalenti in EUR across donna, unisex and uomo, plus the Edò Parfum and Edò Collection ranges.

Does WiserReview work on WooCommerce?

Yes. WiserReview installs as a native WooCommerce plugin with no custom theme development. Star Rating, Product Reviews, Wall of Love and Trust Badge all run on the existing Flatsome child theme.

How many reviews did Edò Profumi migrate to WiserReview?

Over 9,000 reviews from Judge.me with ratings, Italian text, dates and reviewer details intact, each linked to the correct equivalente across the 700+ SKU catalog.

What review tool did Edò Profumi use before WiserReview?

Judge.me. They switched to keep their 9,000+ reviews while adding a Wall of Love, a site-wide Trust Badge and Google Shopping ratings on the ads.

How long did the Judge.me to WiserReview switch take?

a day. Connect WooCommerce, import the Judge.me set, wire Google Shopping, and the four widgets go live on the existing Flatsome child theme.

How does the Google Shopping integration work for Edò Profumi?

WiserReview pushes verified ratings into the Google Merchant Center feed, so every fragrance ad carries a star rating. Same review pool that runs the PDP.

What is the Trust Badge on Edò Profumi?

A site-wide credibility marker carrying the overall store rating, review count and verified-buyer signal from the homepage to the cart, on every page.

Can WiserReview handle Edò Profumi's 700+ product catalog?

Yes. Products sync automatically and widgets appear on every PDP across the full donna, unisex and uomo catalog without performance drop.

Running an Italian WooCommerce store with thousands of Judge.me reviews?

Migrate your Judge.me reviews into WiserReview without losing history. Four widgets and Google Shopping ratings, live in a day on WooCommerce.