Horse feed on WooCommerce. Nudges on the PDP. Stars on Google, Facebook and Klaviyo.
How Forage Plus, a UK horse feed and supplement brand, retired a custom in-house reviews build and wired WiserReview into their WooCommerce store, Google, Facebook and Klaviyo in one setup.
Forage Plus is a UK horse feed and supplement brand based in Mold, Flintshire, built around the Forage Focused approach of matching feed balancers and supplements to the common deficiencies in UK grass and hay. The catalog spans feed balancers, hoof and skin bundles, digestive bundles, laminitis-prone bundles, muscle performance kits and young horse bundles. The store runs on WooCommerce in GBP with free UK mainland shipping over £80 and international delivery. 1,200+ verified product reviews now sit behind the catalog, feeding Google, Facebook and Klaviyo from one source.
A homegrown reviews build inside WooCommerce. No native path into Google, Facebook or Klaviyo.
Forage Plus had built their own in-house reviews module on top of WooCommerce. It collected reviews, but the stack had no clean path out. Google Shopping did not pick up consistent star ratings. Facebook product tiles showed no review signal. Klaviyo already ran the brand's email flows, but review requests lived outside it. On the storefront itself, the widget set was thin and left most of the proof work to the basic Judge-style block on the PDP. For a brand selling £30+ feed balancers to UK horse owners who research before they buy, the verified reviews already collected were doing less work than they should.
Forage Plus needed one review platform that dropped onto WooCommerce, retired the in-house build, and wired Google, Facebook and Klaviyo into the same flow.
“1,200+ reviews carried across from the in-house build, Google, Facebook and Klaviyo wired in, Nudges on the PDP. Setup done in a day.”
The team wanted the homegrown reviews module out of the stack and verified ratings on every surface a buyer actually sees the product. WiserReview dropped onto WooCommerce, imported the 1,200+ existing reviews with ratings and dates intact, opened feeds to Google, Facebook and Klaviyo from the same account, and added Nudges as a contextual review prompt on the product page.
Why Forage Plus picked WiserReview
Nudges widget for contextual trust
Nudges are lightweight, contextual review prompts that surface a recent verified review at the right moment on a PDP. On a £30+ feed balancer with a research-heavy buyer, a five-star nudge at the add-to-cart moment closes orders the static review block at the bottom of the page would miss.
Google, Facebook and Klaviyo in one account
Verified product ratings flow to Google, Facebook product tiles and Klaviyo flows from one source. No separate exports, no duplicate collection, no manual CSV uploads when new products are added to the catalog.
Retires the in-house reviews build
The custom WooCommerce reviews module is out of the stack. No more engineering time on widget fixes, feed tweaks or integration patchwork. WiserReview took over collection, display and the outbound feeds in one session.
WooCommerce drop-in, no theme rebuild
The WiserReview pixel sat directly on the existing WordPress and WooCommerce stack. Star ratings under product titles and the full review block on every PDP went live on the existing Shoptimizer theme with no custom development.
Migration from a custom in-house reviews system
Forage Plus was not switching off a named competitor. They had built their own reviews module inside WooCommerce. WiserReview replaced it, carried the 1,200+ existing reviews across, and wired Google, Facebook and Klaviyo in the same flow.
The in-house build is retired. 1,200+ reviews kept their history, and the same verified ratings now reach Google, Facebook and Klaviyo.
Review widgets on WooCommerce
Forage Plus runs four WiserReview widgets on WooCommerce: star ratings and the full review block on every PDP, a carousel of recent reviews, and Nudges surfacing real feedback at the right moment.
Star rating with total review count under the product title, and the full Product Reviews widget below. Works the same on a feed balancer, a hoof and skin bundle, a digestive bundle or a young horse kit.
Star rating and review count under the product title on a Forage Plus PDP.
- Product Reviews widget on every PDP with filter and sort controls
- Star Rating widget with total review count under every product title
- Star ratings on catalog and category grids
- Carousel of recent verified reviews on the homepage
- Nudges widget surfacing contextual reviews on the PDP
- Review form with star rating, written feedback and photo uploads on every PDP
- Verified-buyer badges on every confirmed-purchase review
- Reviews carried across the full WooCommerce catalog
- Native WooCommerce install on the existing Shoptimizer theme, no custom development
- Rich-snippet schema on product pages for Google search results
Review collection on autopilot
Every WooCommerce order triggers the review flow, review requests fire through Klaviyo, and verified ratings feed Google and Facebook from the same pool.
One review collected once, working on the PDP, in Nudges, on the carousel, in Klaviyo flows, and on Google and Facebook.
One review, reaching Google, Facebook and Klaviyo from a single account
Forage Plus's verified product ratings feed into three places at once. Google picks them up for product listings and organic search results. Facebook shows them on product tiles in feed and in Shop. Klaviyo fires the review request through the same email flows that already run abandoned cart and welcome series, keeping every touchpoint on one customer record. All three feeds run automatically from the same WiserReview account, with no separate exports or duplicate collection.
The same verified review earns the click on Google, surfaces on a Facebook product tile, and triggers the Klaviyo flow. One source, three surfaces.
A real Forage Plus review
Winter hoof and skin balancer
Recommended by our Equine Podiatrist, we have been using this product for a while now. I do have it on subscription so we are never without it. Dora sustained an injury to her right fore foot around three years ago and after a year of struggling to keep a shoe on the hoof I bit the bullet and took her barefoot. We were originally on another hoof supplement, which although it worked, contained soya oil, and with Dora being a thoroughbred, I try to keep her diet as ulcer friendly as possible. Also I found she can get "picky" with anything containing soya. Forage plus winter hoof and skin balancer has made a huge difference to her hooves,coat and skin. I'm forever grateful for that.
One of 1,200+ verified reviews now living on Forage Plus's WooCommerce PDPs.
Results
“WiserReview replaced our in-house reviews module on WooCommerce in a couple of minutes, and 1,200+ existing reviews came across with every rating intact. The same verified feedback now feeds Google, Facebook and our Klaviyo flows from one account, and Nudges sit on every PDP at the moment a horse owner is deciding to add to cart.”
About this case study
What platform does Forage Plus use?
Forage Plus runs on WordPress with WooCommerce on the Shoptimizer theme. The storefront at forageplus.co.uk sells horse feed balancers, supplements and Forage Focused bundles in GBP, with free shipping on UK mainland orders over £80 and international delivery available.
What is the Nudges widget?
Nudges are lightweight, contextual review prompts that surface a recent verified review at the right moment on a product page, usually tied to add-to-cart or a return visit. They sit between a static review block and a full popup, giving the shopper a piece of verified proof at the decision point without pulling them out of the page.
How does WiserReview integrate with Klaviyo for Forage Plus?
WiserReview pushes review request and reminder events into Klaviyo with the exact order, product and buyer context. Review emails are built and sent inside Klaviyo flows, alongside abandoned cart, welcome series and post-purchase sequences. For Forage Plus, this unified review email into the same Klaviyo stack already running the rest of their customer email.
Does WiserReview send Forage Plus's ratings to Google and Facebook?
Yes. The same verified product ratings feed into Google for product listings and organic search results, and into Facebook for product tiles. Both feeds run automatically across the full WooCommerce catalog from one account, with no manual CSV exports when new products are added.
What review tool did Forage Plus use before WiserReview?
A custom in-house reviews system built inside their WooCommerce store. It was not a named third-party like Judge.me, Yotpo or Stamped. Forage Plus moved off the homegrown build to stop spending engineering time on widget fixes, feed tweaks and integration patchwork, and to get one platform feeding Google, Facebook and Klaviyo.
How many reviews did Forage Plus migrate to WiserReview?
Over 1,200 product reviews were imported from the in-house WooCommerce reviews module with star ratings, written feedback, dates and reviewer details preserved. Every review stayed linked to the correct product.
How long did it take to set up WiserReview on Forage Plus's WooCommerce store?
a day of configuration. WiserReview connected to the WooCommerce store, 1,200+ existing reviews imported from the in-house system, Google, Facebook and Klaviyo wired in, and the four widgets (Product Reviews, Star Rating, Carousel and Nudges) went live on the existing Shoptimizer theme with no custom development.
Running a WooCommerce store with a homegrown reviews build and Klaviyo?
Install WiserReview in a day. Retire the in-house module, carry your existing reviews across, and wire Google, Facebook and Klaviyo from one account.