Aggregate Rating
An aggregate rating is the combined score of all reviews for a product or business, usually shown as an average out of five stars with a review count.
What an aggregate rating is
An aggregate rating is the single average of every rating a product or business has received, shown with its count: 4.6 from 213 reviews.
It’s the first proof a shopper scans, on the product page and often in search results before they ever reach your site.
Why aggregate ratings matter
The average compresses hundreds of opinions into one signal, and the count says how proven that signal is. Together they answer “is this good” and “how sure are we” in half a second.
Where aggregate ratings appear
- Product pages, next to the title and above the fold
- Search results, as review stars generated from schema markup
- Category and collection pages, where shoppers compare items
- Shopping feeds and ads that support ratings
Frequently asked questions
Is a higher aggregate rating always better?
A near-perfect score on a handful of reviews reads as thin or curated. A slightly lower average on a large count often carries more weight with shoppers.
How is an aggregate rating marked up for search?
With AggregateRating structured data inside Product markup. Valid markup is what makes a page eligible for review stars in results.