What rich snippets are
A standard search result shows a title, URL, and description. A rich snippet adds detail pulled from the page’s structured data: star ratings, price, stock status, or FAQ dropdowns.
Search engines read schema markup on the page and decide whether the result earns the extra treatment.
Why rich snippets matter
A result with stars and a price stands out in a page of plain links, and it carries social proof into search itself, before anyone reaches your site.
The same structured data also helps AI assistants parse and cite the page, so one markup effort works in both kinds of search.
Rich snippet types stores use
- Review stars, from AggregateRating markup
- Price and availability, from Product markup
- FAQ dropdowns, from FAQPage markup
- Breadcrumb trails, from BreadcrumbList markup
Questions
Are rich snippets guaranteed if I add schema?
No. Valid markup makes a page eligible. Search engines decide per page and per query whether to show the enhanced result.
Why did my review stars disappear?
Common causes are invalid or self-serving markup, ratings that don’t match visible content, and policy changes about where review stars are shown. Fix the markup first.