How to embed Facebook reviews on your website (2026)

You have great reviews on your Facebook page. The problem is that’s where they stay. The people on your website never see them, and those are the ones deciding whether to buy from you.

Reviews only help when people see them at the right moment. Sitting on Facebook, they do nothing for someone reading your product page and wondering if they can trust you.

So you want those reviews on your own site, near where people decide. There are two ways to do that in 2026, plus one thing about the “official” way that most guides skip.

I’ve done this on plenty of sites. Below is what works, what doesn’t, how to get set up, and how to pick the right way for you.

Before you start: get these three things ready

A bit of prep saves you from redoing the whole thing later. Sort these out before you touch any code.

• Admin access to your Facebook page. You need owner or admin rights to connect a tool or copy embed code. A personal profile won’t do, it has to be a business page.
• Reviews switched on. Open your page settings and check the Reviews or Recommendations tab is turned on. If it’s off, people can’t leave reviews and tools can’t pull them in.
• A few reviews to show. Try to have at least three to five good ones before you display anything. A widget with a single review can do more harm than good.

Once those are sorted, pick a method below. You don’t need both.

The two ways to embed Facebook reviews, compared

Before you copy anything, get clear on what you’re choosing between. Both methods work, but they suit different jobs.

Facebook’s own embed code. Free, no account, no tool. You copy a snippet from Facebook for one post. Fine for showing a single review, but you do it by hand and it can break.

A review widget tool. You connect your page once, the tool pulls in every review, and you paste one embed code. It styles them, updates itself, and works on any platform.

Here’s the side-by-side so you can weigh them quickly.

If you only want one review on a landing page, Method 1 is enough. If you want a full reviews section that stays current, go with Method 2.

Method 1: Embed a single review with Facebook’s code

Use this when you want to show one or two specific reviews and you’d rather not sign up for anything. Facebook hands you the code directly, so it costs nothing and needs no tool.

Here’s how to do it, step by step.

Step 1: Open your Facebook page and find the Reviews tab. Log in, go to your business page, and look for the Reviews or Recommendations tab under your page name near the top.

Step 2: Pick the review you want. Scroll through and choose one that makes sense on its own, ideally a detailed, positive one that reads well out of context.

Step 3: Open the post menu and choose Embed. Click the three dots in the top-right corner of that review, then select Embed. If Embed isn’t there, the item is a recommendation, not a post.

Step 4: Copy the code. A popup shows a block of code. Click Copy Code to send the snippet to your clipboard, and don’t copy anything else until you’ve pasted it.

Step 5: Add a code block to your site. In your editor, find the page and the spot you want, then add an HTML or code block. A text block won’t do, it strips the script out.

Step 6: Paste and check. Paste the snippet into that block, save, and preview the page. The review should show up right where you put it.

Two limits are worth knowing before you lean on this method:

• It often won’t work on recommendations. Facebook reviews are now yes or no recommendations, not regular posts. The Embed option usually shows only on standard posts, so many reviews can’t go on your site this way.
• The embed can break later. If the post’s privacy changes or it gets deleted, your site shows an empty box that reads “this content isn’t available right now,” and nothing tells you.

So use this to feature one review that isn’t going anywhere, not to build a section you’ll keep. For your full set of reviews, styled and always current, Method 2 is the better bet.

Method 2: Embed Facebook reviews using WiserReview

This method shows all your reviews at once, keeps them fresh, and fits your site design. You connect your page, and a widget handles the rest.

WiserReview pulls your Facebook reviews into one widget and shows them on your site.

It also imports from Google, Trustpilot, and 50-plus other sources.

You get rating filters, brand colors, and auto sync so new reviews appear on their own. The whole setup takes under ten minutes. Here’s each step.

Step 1: Create a free account. Sign up for WiserReview. You don’t need a card to start, and the free plan covers basic review display.

Step 2: Open the Facebook integration. In your dashboard, go to Integrations in the left menu, search for Facebook, and click the Integration button next to it.

Step 3: Log in with Facebook. Click the blue “Login with Facebook” button, sign in with the account that manages your page, and allow the permissions it asks for.

Step 4: Choose your page and import. Pick the page you want to sync. WiserReview imports its reviews, and you can see them in the Manage Reviews section.

Step 5: Go to Widgets and pick a layout. Open the Widgets section and choose a widget that fits your site, like the Carousel or the Wall of Love.

Step 6: Customize it. Match the colors and layout to your brand, and filter by rating so only your best reviews show.

Step 7: Click Install and copy the code. You’ll get JavaScript, iFrame, and URL options. Copy whichever one suits your site.

Step 8: Paste it on your site. Add a code or HTML block where you want the reviews, paste the snippet, and save. They go live and update on their own.

The full walkthrough, with each screen shown, is in our import reviews from a Facebook page guide.

Here’s what this route gives you that Facebook’s raw embed can’t:

• All your reviews in one place. Not a single post, but your whole set, with a rating header that shows your average up top.
• Updates on their own. New reviews show up without you doing a thing, so the widget stays current and you never touch the code again.
• A look that fits your site. Layouts, colors, and filters let the reviews feel like part of your brand, not a Facebook box stuck on the page.
• Works everywhere. The same embed runs on WordPress, Shopify, Wix, Squarespace, Webflow, and plain HTML, so it moves with you if you switch platforms.

One thing catches people out on every platform: paste into a code or HTML block, never a text block, or the script gets stripped and nothing shows.

WiserReview also works the other way. Once reviews are on your site, Social Push can auto-share new ones back to your Facebook and Instagram pages, so your best feedback keeps working on both.

Put your Facebook reviews where they sell

Import every Facebook review, style it to your brand, and display it anywhere on your site. It updates on its own. Free plan to start.

Try WiserReview free →

Where to paste the code on each platform

The widget gives you one embed code that works everywhere. The only difference is where each platform hides its code block. Here’s the quick version for the common ones.

• WooCommerce. Add the code to a Custom HTML block on the product or page you want. Full steps in our Facebook reviews on WooCommerce guide.
• Shopify. Edit the page or theme, add a Custom Liquid or HTML section, and paste the code where you want the reviews to show.
• BigCommerce. Open the page editor, switch to the HTML view or add an HTML widget, and paste the snippet there.
• Wix. Add an Embed Code element (Embed HTML), paste the snippet, and publish. Our Facebook reviews on Wix guide covers the newer editor too.
• PrestaShop. Paste the code into an HTML block or a CMS page in your theme. See our Facebook reviews on PrestaShop guide for where.

On any other platform, look for a section named HTML, Embed, or Custom Code, and paste the snippet there. Save, then check the live page, since most builders don’t preview the widget in the editor.

Why there’s no official way to embed all your reviews

Plenty of people go looking for a Facebook button that drops their whole reviews section onto a site. It doesn’t exist. Knowing why saves you a lot of time hunting for something that isn’t there.

Two changes on Facebook’s side explain the gap:

• The Page Plugin can’t show reviews. Facebook’s official embed tool covers only the timeline, events, and messages tabs. There’s no reviews tab, so it shows your posts, not your reviews.
• Reviews turned into recommendations. Facebook swapped star reviews for a yes or no recommendation, and it offers no public feed to pull them onto a website. That missing feed is the gap a widget fills.

That’s why Method 1 only reaches one post at a time, and why Method 2 needs a tool to connect your page. There’s no third shortcut, and any guide that says there is hasn’t been updated.

Where to put reviews so they sell

Getting reviews onto your site is only part of it. Putting them where people pause matters just as much. A few spots do more than others.

• Product pages, above the buy button. This is where people hesitate most. A few real reviews right before the price answer the “can I trust this” question at the point it comes up.
• The homepage, below the hero. New visitors need a quick reason to trust you. A row of reviews under your headline gives it before they scroll off.
• The checkout or cart. Last-minute nerves cost you sales. A short review near the payment step reassures buyers who are one click from leaving.
• A footer badge. A small rating badge in the footer gives quiet backup on every page, without taking attention from your main content.

Start with one spot, see how it changes your conversions, then add more once it’s working. You don’t need reviews on every page to see a difference.

Also check: How to add a free Google review widget to your website

Common mistakes that make reviews fall flat

Even with the right method, a few slips can waste the trust your reviews should build. Watch out for these.

• Showing too few reviews. A single review looks thin. Collect a handful first so the display looks active and believable.
• Pasting into a text block. Text blocks strip out the embed script, so nothing appears. Always use a code or HTML block.
• Keeping reviews in the footer only. Quiet backup is fine, but reviews do more work near the buy button than tucked at the bottom.
• Letting a widget slow your page. Pick a tool that loads on its own thread, so reviews don’t hold up the rest of your page.

Which method is right for you?

Match the method to what you need, and you’re done in minutes.

• Just want one review on a landing page? Use Facebook’s embed code, and pick a post that isn’t likely to change so it doesn’t break later.
• Want a full reviews section that stays current? Use a widget. It’s the only way to show your whole set of Facebook reviews on any platform.
• Not sure yet? Start free with a widget. You can show a few reviews at no cost and pay only if you want more.

Show all your Facebook reviews in minutes

Connect your page, pick a widget, and paste one embed code on any platform. New reviews appear on their own. Free plan to start.

Try WiserReview free →

Getting started

Facebook reviews are some of the most trusted proof you have, but only when buyers see them. On Facebook alone, they do nothing for your site. On your pages, near the buy button, they help people say yes.

Pick the method that fits, get your prep done, and start with one spot like a product page or your homepage. See how it changes your numbers, then build on what works.