How to display Google reviews from multiple locations on your website

To display Google reviews from different locations on your website, link each location’s Google Business Profile to the review widget tool and create a widget for each location.

Each location widget pulls reviews from that branch only and comes with its own embed code. Paste that code on the matching location page so local visitors see reviews from the branch they’ll visit.

For your homepage, build one more widget that combines reviews from all locations. That shows your brand’s full strength in one place.

Below, I’ll cover how Google handles reviews across locations, the exact setup steps, and what to check before anything goes live.

Why do multi-location businesses need centralized Google reviews?

Managing feedback from 10, 50, or many other locations individually leads to missed complaints, inconsistent customer service, and wasted administrative time.

Collecting customer feedback from all your locations in one dashboard helps maintain your brand image and improve operational efficiency.

When someone looks up your brand, they aren’t choosing the brand. They’re choosing the branch near them. That’s the branch whose reviews they want to see.

Here’s where centralized Google reviews help:

• Every location page gets its own proof: a branch page with a physical address, operating hours, and a map, but no reviews, leaves something to be desired. Google reviews for a particular location prove that real people visited and liked it.
• Your homepage shows the brand’s scale: one branch with 180 reviews sounds great. But twelve branches with a total of 4,000 reviews tell another story, and only a brand-level feed can tell it.
• Shoppers don’t only read reviews on Google anymore: Google’s review reader base went from 83% to 71% in 2026. Customers also look at your website, AI responses, and map applications, so your sites need to show the evidence.
• Head office gets one view of every branch: This lets franchise operations and chain organizations easily spot a problem location when its review score declines.

That last point is where display overlaps with multi-location review management. Showing reviews and managing them use the same connected data, so setting up one makes the other easier.

One dashboard for every branch's reviews

Connect all your Google Business Profiles once and manage every location's reviews from a single place, no spreadsheets required.

Start Free →

How Google reviews work across multiple locations

Even with identical names, logos, and websites, Google treats each physical store as a unique entity online.

Before you embed anything, it helps to know how Google stores multi-location Google reviews.

Every location has its own profile

Google treats each physical location as a separate Google Business Profile. Reviews attach to that profile and stay there. You can’t move a review from one branch to another or merge two branches’ reviews inside Google.

Star ratings work the same way. Your Austin profile has its rating, your Houston profile has another, and Google never shows a single brand-wide score in Search or Maps.

Business groups and bulk verification

Google lets you manage many profiles from one account through business groups. And if you run 10 or more locations, Google’s bulk location management lets you add and verify them together with a spreadsheet.

The multi-location review lifecycle

How Google processes feedback depends heavily on whether you manage it natively or plug in specialized tools.

• Natively (Using Google’s Dashboard): You must extract a unique Place ID review link for every separate location to send to customers.
• Integrated (Using Enterprise Software): The software uses your point-of-sale (POS) data to automatically send the correct location link based on where the customer bought something.

How to Display Google Reviews from Multiple Locations (WiserReview)

This setup for Google reviews for multiple locations works whether you run 3 locations or 300. You connect once, then create one widget per location plus one combined widget if you want it.

Step 1: Create your WiserReview account

Log in to your WiserReview dashboard and import your Google reviews.

Step 2: Connect Your Google Business Profiles

Go to “Manage Reviews” and select “Import”.

Pick Google, then click “Log in with Google”.

Sign in with the Google account that owns or manages your business profiles. If your locations sit in a business group, use an account with access to that group so every branch shows up.

Step 3: Select Your Business Locations

Once you’re signed in, you’ll see the location pages that the account can access. Add every location you want on your website, one by one.

Name each connection clearly, like “Austin Downtown” or “Houston Midtown.”

Step 4: Choose Combined or Location-Specific Reviews

Now go to Widgets and create your first widget. Here, you decide what each page shows using the data source setting.

• For location pages: create one widget per branch. Set the data source to that branch’s Google Business location page only. Your Austin widget pulls Austin reviews, and nothing else.
• For your homepage or “Locations” hub: create a separate widget and select every location as the data source. That’s how you combine Google reviews from multiple locations into one feed.

Name widgets the same way you named connections. “Austin Downtown widget” is easy to find months later.

Step 5: Customize Your Review Widget

Select a design best suited to your webpage. The carousel or grid design is ideal for location pages, while the small badge or rating summary works best in the header or footer.

Afterward, select fonts and colors that match your website, and set up a minimum stars filter if needed. Make sure the look stays consistent across all branch widgets.

Step 6: Add the widget to your website

Each widget has a unique embed code. Copy the code for Austin and place it on the Austin page. Copy the combined code and place it on your homepage.

For WordPress, use the Custom HTML block. For Shopify, Wix, Squarespace, or Webflow, use the code from each platform.

Do this for all other locations, ensuring each unique code matches the correct landing page.

Our walkthrough on how to add Google reviews to your website covers each builder.

One widget per branch, one for the brand

Spin up a location-specific feed for every branch page and a combined feed for your homepage, each from its own embed code.

Start Free →

Best practices for displaying multi-location reviews

Make sure your digital assets are ready before connecting them and copying and pasting embed codes. Failure to do so may result in an incorrect layout, improper location information, and bad local search engine optimization.

1. The pre-setup checklist

Verify Your Local URL Structure: Are you using specific URLs for each branch, such as /locations/chicago and /locations/miami? Don’t include all your locations’ widgets on one homepage, as it would just confuse your visitors.

Match the NAP Data Exactly: Your website location page should have the same name, address, and phone information (NAP) as the corresponding Google My Business profile page. Minor inconsistencies (such as “St.” and “Street”) can affect Google’s local ranking algorithm.

Confirm Account Permissions: Verify that your Google account, used for logging into your reviewing tool (such as WiserReview), has Manager/Owner permissions for all target branches. Missing locations won’t import if they are stuck under a separate corporate email.

Review Platform Limits: Check your review aggregator subscription tier. Ensure your plan supports the total number of locations you intend to import and display.

2. Best practices for widget configuration

Data Separation: Map one unique data source to one specific widget on one unique URL. Showing out-of-state reviews breaks local trust.

Design Consistency: Keep the widget layout, fonts, and colors uniform across all location pages. This makes your business look like a polished franchise, not a collection of scattered, independent stores.

Label the reviews: Put a heading above each widget like “What our Austin customers say.” It tells visitors these are Google reviews on location pages for their branch.

Review Filtering: Enable filters to display only 4- and 5-star reviews, or reviews containing text. This hides empty star ratings and highlights detailed, positive customer testimonials

Mobile Optimization: Select responsive layouts (like a touch-friendly slider or a clean vertical list) as the majority of local searches happen on mobile devices.

Keep every branch feed on-brand

Match widget layout, fonts, and star filters across all your location pages so the chain looks like one polished franchise.

Start Free →

Common mistakes to avoid when displaying multi-location reviews

These are the slips I see most often when brands embed Google reviews on website pages across several branches:

• One combined widget on every page: A Chicago visitor reading reviews about your Miami staff won’t trust what they see. Location pages need location reviews.
• Swapped embed codes: Cloning widgets without renaming them is how Houston reviews end up on the Dallas page. Name everything before you copy any code.
• Expecting star ratings in search results: Google says embedded Google reviews about your own business aren’t eligible for review stars on LocalBusiness pages. Display them for visitors, not for rich results.
• Using screenshots instead of a live feed: Static images go stale within weeks, and shoppers check recency first.
• Forgetting openings and closings: A closed branch’s widget still on your site confuses people. A new branch with an empty widget looks worse than no widget.
• Setting staff review quotas to fill a thin widget: Google’s April 2026 policy update bans asking staff to hit review numbers or get their names mentioned.
• Buying or gating reviews: Google blocked or removed over 292 million policy-violating reviews in 2025. Lost reviews leave holes in every widget that shows them.

Preview every location widget before you commit

Connect your Google profiles on a 7-day free trial and see each branch feed and the combined feed live before launch.

Start Free →

Wrap up

Learning how to display Google reviews on website pages for multiple locations comes down to one rule: the right reviews on the right page. Branch pages prove each location. Your homepage proves the brand.

Google won’t combine your locations for you, so your website has to do it. Connect every profile once, build one widget per branch plus a combined feed, and audit each location before it goes live.

If you want to see how it looks with your own locations, WiserReview has a 7-day free trial, so you can connect your profiles and preview each widget before committing.