How to add Facebook reviews to Shopify in minutes

Your Shopify store has a Facebook channel built in, but it sells on Facebook. It doesn’t pull your Facebook reviews back onto your store, where shoppers decide.

So the reviews people left on your Facebook page sit there, doing nothing for the visitor reading your product page. That visitor won’t leave to go check Facebook.

This guide covers two ways to get those reviews onto Shopify. Meta’s own embed for featuring one specific review post, and a review widget that connects to your Facebook page and shows every review.

Why Shopify won’t show Facebook reviews for you

People assume the Facebook and Instagram channel in Shopify handles this. It doesn’t. That channel connects your catalog so you can sell through Facebook and Instagram shops. Reviews aren’t part of it.

There are two more reasons a direct connection isn’t possible.

• Facebook killed star reviews. Pages now use Recommendations, a yes or no answer instead of a one-to-five rating. If your old star average vanished, that’s why.
• There’s no public feed to pull from. Facebook offers no open reviews feed, and its own embed only works on regular posts, not Recommendations. So you can’t grab them all with Facebook’s code.

Shopify itself offers nothing native for this. There’s no setting, no import, no built-in block that adds your Facebook reviews to your store.

So you have two real routes, both below. One features a single public review. The other pulls in every review at once.

The logic is the same on other platforms. We’ve covered it for BigCommerce, WooCommerce, and Wix, and the steps rhyme: connect the page, get a code, place it.

Before you start: a quick checklist

Three things save you a headache halfway through.

• Admin rights on your Facebook page. You need to be an owner or admin to connect a tool or grab an embed. A personal profile won’t do, it has to be a business page.
• Recommendations switched on. Check your page settings so the Reviews or Recommendations tab is active. If it’s off, there’s nothing to import.
• Theme edit access on Shopify. You’ll add a section or edit a template file, so your Shopify role needs theme permissions.

Sorted? Then pick your route.

Method 1: Embed a single Facebook review post (Meta’s way)

If a customer left a review as a public post on your page, Meta lets you embed that exact post for free. No app needed. This is best for featuring one or two standout reviews, not all of them.

One thing to know first. This only works for reviews shared as normal public posts. Recommendations left in your page’s Reviews tab have no embed option, so this route won’t reach those.

This same embed method works on any site. Our full guide on how to embed Facebook reviews on your website walks through it in depth.

Here’s how to do it, step by step.

1. On your Facebook page, find the review post you want to show. Open the Reviews tab on your page to see them.

2. Click the three dots in the top right corner of that review, then choose Embed. If there’s no Embed option, the item is a Recommendation, not a public post, and can’t be embedded.

3. In the Embed Post box that opens, click Copy Code. This is the HTML for that single post.

4. In Shopify, go to Online Store, then Themes, and click Customize to open the theme editor.
5. Pick the page you want, then click Add section and search for Custom Liquid.
6. Paste the Facebook code into the Custom Liquid box, then click Save.

The exact review post now shows on your store. Repeat with another post if you want a second review, each one is its own embed.

The trade-off is upkeep. There’s no sync here, so a new review means a new embed by hand. And it can’t show your Recommendations, only public posts. For a live feed of every review, use Method 2.

Method 2: Use a review app (shows every review)

A review tool connects to your Facebook page, pulls every review and recommendation into one widget, and gives you a snippet for Shopify.

It stays current on its own. We build WiserReview, so that’s what the steps below use.

On Shopify the app installs as WiserNotify Reviews, that’s the same product. Here’s the full setup.

1. Install the app. In your Shopify admin, go to Apps, then the Shopify App Store, and search for WiserNotify Reviews. Click Install and approve the permissions. It shows up in your left sidebar once it’s in.

2. Connect your Facebook page. Open the app, click Integration in the sidebar, search for Facebook, and click Integration next to it.

Then click Login with Facebook and authorize your page.

3. Import your reviews. Once you authorize, your Facebook reviews and recommendations flow into Manage Reviews within a minute. Nothing else to set up.
4. Pick a widget. Go to Widgets and choose a layout. A Wall of Love or Carousel suits Facebook reviews well. Click Configure to open it.

5. Style it and filter. Match the colors to your Shopify theme, set the fonts and card layout, and add a rating filter so only your best reviews show.

6. Click Install. Hit Install at the top right of the widget. A pop-up opens where you pick how to place it on your store, which is the next section.

For the full walkthrough with every screen, our import reviews from a Facebook page guide has it.

Bring your Facebook reviews into Shopify

Connect your page, pick a widget, and drop it into your theme. Every review lands in one place, no copy-paste. Free plan to start.

Try WiserReview free →

Where to place the widget code on Shopify

This is the part most guides skip, and it’s where people get stuck. You’ve got three ways to place it: a drag-and-drop block on modern themes, a line of code on older themes, or a standalone page.

For Shopify 2.0 themes (drag and drop)

If you’re on a current theme like Dawn, this is the easy path. No code at all.

1. In the Install pop-up, choose Embed app via drag and drop, then click Customize Settings. This opens the Shopify theme editor.
2. Go to the product page in the editor.
3. Click Add block, then pick the WiserNotify Review widget from the Apps list.
4. Drag it to where you want it, like below the product description, then click Save.

For older themes (paste one line of code)

Vintage themes don’t support app blocks, so you add a small snippet instead.

1. In the pop-up, choose Manual setup via code.
2. Go to Online Store, then Themes, and click Edit code on your live theme.
3. Open sections/product-template.liquid, or sections/main-product.liquid on a Dawn-style theme.
4. Paste the render line the app gives you. On Dawn, add it at the bottom of the file. Then save.

The snippet looks like this, and it changes depending on the widget type you picked:

{% render 'wnreview_widgets', widget_type: 'wnreview_main_widget' %}

On a standalone page (no theme editing)

Want a dedicated reviews or testimonials page instead of touching your theme? Shopify’s page editor takes the widget code directly.

1. Go to Online Store, then Pages, and click Add page.
2. Give it a title, like Reviews or Testimonials.
3. In the content box, click Show HTML, the code icon that looks like this, </>.
4. Paste your widget code, then save.
5. Add the page to your nav so shoppers can find it.

This route skips the theme entirely, so it’s the easiest if you want one page of Facebook reviews to link from your menu or ads.

One catch trips people up here. If you see a message that app embeds are missing from your live theme, go to Online Store, then Customize, open App Embeds, toggle WiserNotify Reviews on, and save.

Also check: How I add Google reviews to my Shopify store (2026)

Best spots to place Facebook reviews on Shopify

Getting the widget live is one thing. Putting it where shoppers hesitate is what makes it work. Shopify lets you drop reviews on several page types, so use more than one.

• Product pages, below the description. Most shoppers read the description first, then look for proof. A review block right there answers the trust question before they scroll off.
• The homepage, under the hero. First-time visitors need a fast reason to believe you. A row of Facebook reviews below your headline gives it early.
• Collection pages. A star rating on product cards helps people who are still browsing, before they even open a product.
• A dedicated reviews page. Build a Shopify page, add the widget, and link it from your nav. Handy for stores with a lot of social proof to show.

Common problems and quick fixes

If reviews aren’t showing on Shopify, one of these is usually why.

The block isn’t in the theme editor. App embeds may be off. Go to Online Store, then Customize, open App Embeds, and toggle WiserNotify Reviews on.

You pasted the code but see nothing. Check you added the render line inside the right section file, and that you saved. On 2.0 themes, use the block instead of code.

Reviews stopped syncing. Facebook access tokens expire every 60 days. Reconnect the Facebook integration in the app to refresh it.

The widget looks cramped on mobile. Pick a carousel for narrow screens and preview on your phone before publishing. A wide review wall can crowd a small display.

Also check: How to add reviews to Shopify (2026 step-by-step guide)

Getting started

Facebook reviews build trust, but only when shoppers see them on your store. Left on your page, they never reach the person about to buy.

Connect your page, drop the widget on your product pages first, and watch what it does to your conversions. Then spread it to your homepage and collections.

Show Facebook reviews on every Shopify page

Import every Facebook review, style it to your theme, and place it on product, home, and collection pages. New reviews appear on their own. Free plan to start.

Try WiserReview free →