30,000+ beauty reviews. Zero lost in migration.
How Bath & Unwind preserved years of customer trust across their multi-brand beauty portfolio with WiserReview.
Bath & Unwind is a premium online beauty retailer offering skincare, haircare, and wellness products from brands around the world. It operates as part of the Koan ecommerce portfolio, alongside 8 other beauty and grooming brand stores.
Migrating 30,000+ reviews, including photos and videos, without losing any of the customer trust built over years.
Beauty shoppers often read several reviews before trying a new skincare or haircare product. Reviews weren't just a feature for Bath & Unwind. They were the single most important trust signal on every product page.
For a beauty ecommerce store where reviews drive purchase decisions, losing or hiding reviews during migration could directly impact conversions.
“A review platform built for tens of thousands of reviews, without slowing down product pages.”
Bath & Unwind needed infrastructure that could handle the scale while keeping the customer experience fast and authentic.
Why Bath & Unwind chose WiserReview
Handles 30,000+ reviews
Built to scale across large review bases without hurting product page performance.
Photo and video reviews preserved
Customer media migrated alongside text, so nothing authentic was lost.
Portfolio-ready
Works across Bath & Unwind and the other Koan beauty brands in the portfolio.
Continuous collection
Automated review request emails keep the database growing with every new order.
Migrating 30,000+ reviews without data loss
Bath & Unwind moved their entire review database, including text, photos, and video reviews. Every review remained linked to its correct product.
Zero reviews lost. Every photo, every video, every customer voice preserved.
How Bath & Unwind uses WiserReview
Reviews appear across every part of the shopping journey, from category browsing to a dedicated testimonial wall.
Star rating at the top of every PDP, with a detailed review section below featuring rating breakdowns, search, and sort.
Rating count sits at the top of every PDP so shoppers see credibility right away.
- Product page review section with photos and videos
- Star ratings across catalog and product tiles
- Dedicated review wall and testimonial page
- Automated email review request flow
Continuous review collection
Bath & Unwind collects new reviews through automated post-purchase emails, keeping the review base fresh as new orders come in.
Every new order becomes another review that builds trust for future shoppers.
Reviews power product trust at scale
With 30,000+ authentic reviews including photos and videos, every product page becomes a proof-heavy destination for beauty shoppers.
More reviews, richer media, stronger buying confidence across every category.
A real Bath & Unwind review
Best Detangler For After Swimming
I wouldn't be without this product. It works great and my hair is in perfect condition. Thank you Bath & Unwind, as always, your service is brilliant!
One of 30,000+ verified reviews now powering Bath & Unwind product pages.
Results
“Customer reviews are one of the most important trust signals for our store. We had more than 30,000 reviews, and many included photos and videos. Migrating them without losing anything was critical, and WiserReview made that possible while keeping our product pages fast.”
About this case study
What platform does Bath & Unwind use?
Bath & Unwind runs on BigCommerce as part of the Koan ecommerce portfolio, which operates 9 beauty and grooming brand stores across the UK.
How many reviews were migrated to WiserReview?
Over 30,000 product reviews were migrated to WiserReview, including customer photos and video reviews. Every review remained linked to its correct product, and zero reviews were lost during migration.
Which review tool did Bath & Unwind migrate from?
Bath & Unwind migrated from Judge.me to WiserReview, carrying across the full review database including text, photos, and video content.
Can WiserReview handle large review volumes without slowing down product pages?
Yes. WiserReview is built to scale across large review bases like Bath & Unwind's 30,000+ reviews without impacting product page performance.
Does WiserReview support photo and video reviews?
Yes. Bath & Unwind preserved customer photos and video testimonials when migrating to WiserReview. New customers can also upload photo and video reviews through the automated email review request flow.
Have thousands of reviews to migrate?
WiserReview handles large review bases with photos, videos, and zero data loss, just like we did for Bath & Unwind.