30,000+ beauty reviews. Zero lost in migration.
How Bath & Unwind preserved years of customer trust across their multi-brand beauty portfolio with WiserReview.
BigCommerceBeauty & CosmeticsMoved from Judge.me5 min read
Dave TelfordFounder, Bath & Unwind- Reviews moved
- 30,000+
- Live in
- Two days
- Previous tool
- Judge.me
- Platform
- BigCommerce
- Stores
- 9 brand stores
- 16K followers
Bath & Unwind is a premium online beauty retailer offering skincare, haircare, and wellness products from brands around the world. It operates as part of the Koan ecommerce portfolio, alongside 8 other beauty and grooming brand stores.
The challenge
Migrating 30,000+ reviews, including photos and videos, without losing any of the customer trust built over years.
Beauty shoppers often read several reviews before trying a new skincare or haircare product. Reviews weren't just a feature for Bath & Unwind. They were the single most important trust signal on every product page.
Volume at scale
Over 30,000 reviews with photos and video testimonials, all needed to transfer without loss.
Media preservation
Customer photos and video reviews had to carry over, not just text.
Zero downtime
Product pages had to keep showing reviews throughout the migration.
For a beauty ecommerce store where reviews drive purchase decisions, losing or hiding reviews during migration could directly impact conversions.
“A review platform built for tens of thousands of reviews, without slowing down product pages.”
The moment it clicked
Bath & Unwind needed infrastructure that could handle the scale while keeping the customer experience fast and authentic.
Why WiserReview
Why Bath & Unwind chose WiserReview
Handles 30,000+ reviews
Built to scale across large review bases without hurting product page performance.
Photo and video reviews preserved
Customer media migrated alongside text, so nothing authentic was lost.
Portfolio-ready
Works across Bath & Unwind and the other Koan beauty brands in the portfolio.
Continuous collection
Automated review request emails keep the database growing with every new order.
The switch
Migrating 30,000+ reviews without data loss
Bath & Unwind moved their entire review database, including text, photos, and video reviews. Every review remained linked to its correct product.
- 1
Full export
All 30,000+ reviews, photos, and video content exported from the previous system.
- 2
Product linking
Every review mapped back to its correct product through SKU matching.
- 3
Go live
Reviews live on product pages with zero visible downtime for shoppers.
Zero reviews lost. Every photo, every video, every customer voice preserved.
On the store
What shoppers see on bathandunwind.com
Reviews appear across every part of the shopping journey, from category browsing to a dedicated testimonial wall.
Koan portfolio brands
Star rating at the top of every PDP, with a detailed review section below featuring rating breakdowns, search, and sort.
Live on the store
- Product page review section with photos and videos
- Star ratings across catalog and product tiles
- Dedicated review wall and testimonial page
- Automated email review request flow
A real review from the store
Best Detangler For After Swimming
I wouldn't be without this product. It works great and my hair is in perfect condition. Thank you Bath & Unwind, as always, your service is brilliant!
Lynn, Ely · KEVIN MURPHY UN.TANGLED 150ml · Feb 10, 2026
On autopilot
Continuous review collection
Order completed
Customer receives their beauty order.
Review request email
Automated email invites them to share feedback.
Review and media upload
Customer submits text, photo, or video review.
Auto-published
Review appears on the correct product page.
Every new order becomes another review that builds trust for future shoppers.
Google Shopping
Reviews power product trust at scale
With 30,000+ authentic reviews including photos and videos, every product page becomes a proof-heavy destination for beauty shoppers.
More reviews, richer media, stronger buying confidence across every category.
Results
Where Bath & Unwind is today
- 30,000+ reviews migrated with zero data loss
- Photo and video reviews preserved, not just text
- Product pages never stopped showing reviews during migration
- Star ratings visible across every category and product tile
- Dedicated review wall reinforcing trust site-wide
- Automated email flow collecting new reviews continuously
“Customer reviews are one of the most important trust signals for our store. We had more than 30,000 reviews, and many included photos and videos. Migrating them without losing anything was critical, and WiserReview made that possible while keeping our product pages fast.”
More stores like this
All case studies →
FAQ
About this case study
Bath & Unwind runs on BigCommerce as part of the Koan ecommerce portfolio, which operates 9 beauty and grooming brand stores across the UK.
Over 30,000 product reviews were migrated to WiserReview, including customer photos and video reviews. Every review remained linked to its correct product, and zero reviews were lost during migration.
Bath & Unwind migrated from Judge.me to WiserReview, carrying across the full review database including text, photos, and video content.
Yes. WiserReview is built to scale across large review bases like Bath & Unwind's 30,000+ reviews without impacting product page performance.
Yes. Bath & Unwind preserved customer photos and video testimonials when migrating to WiserReview. New customers can also upload photo and video reviews through the automated email review request flow.
Beauty brand on BigCommerce?
Install WiserReview, import your existing reviews during onboarding, and put verified feedback on every product page.
7-day free trial · from $6.75 a month, billed yearly