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WooCommerceβ€’Project Management Training / PMP Exam Prepβ€’4 min readβ€’

A US PMP training brand on WooCommerce. 17,000+ reviews carried across.

How Velociteach, the Andy Crowe-founded PMP exam prep and project management training brand on WooCommerce, retired a custom in-house reviews build and runs Product Reviews and Star Rating across a 100+ course catalog.

Industry
Project Management Training / PMP Exam Prep
Platform
WooCommerce
Stores
1 store
Countries
United States, USD
Migrated from
Custom
Setup time
Within one day

Velociteach is the US PMP exam prep and project management training brand founded by Andy Crowe in 2002, with the InSite course store on WooCommerce at courses.velociteach.com. The catalog covers 100+ PMP, Agile and PDU courses in USD, with 17,000+ verified reviews now living on WiserReview behind it.

The challenge

17,000+ reviews stuck inside a custom in-house build, across a 100+ course catalog on WooCommerce.

Velociteach had wired its own reviews logic into WooCommerce. It collected ratings on the PDP, but every fix and every new course launch came back to the team. That is around 170 reviews per course on the catalog, an unusually deep review pool for a training brand, all sitting inside a homegrown module.

Custom in-house reviews build to maintain
A homegrown module collected 17,000+ ratings, but every widget fix and new course launch cost internal time.
Around 170 reviews per course
Years of PMP and PDU course feedback built up. The in-house build was holding back a deep review pool.
No verified ratings on Google Shopping
17,000+ reviews on the storefront, zero stars on the Google Merchant Center feed.

One platform that absorbs the in-house build, drops onto WooCommerce in a day, and puts stars on Google Shopping.

The moment it clicked
β€œ17,000+ reviews carried across from the in-house build. Two widgets live on WooCommerce. Verified ratings on Google Shopping. Setup done in a day.”

The Velociteach team needed the homegrown reviews module out of the WooCommerce stack. WiserReview dropped onto the InSite course store, imported the 17,000+ existing reviews with ratings and dates intact, and put Product Reviews and Star Rating on every PDP across the 100+ course catalog.

Why they switched

Why Velociteach picked WiserReview

Clean in-house migration at 17,000+ scale

Every review moved across with star ratings, written text and dates intact, each tied to the right course on the catalog.

WooCommerce drop-in on the existing theme

Product Reviews and Star Rating went live on the existing custom Velociteach theme. No rebuild.

Years of PMP feedback, kept on the right course

17,000+ reviews stayed tied to the exact course they were left on. No relinking, no orphaned feedback across the 100+ catalog.

Google Shopping rating feed

Verified product ratings flow into Google Merchant Center, so Velociteach courses carry stars on Google Shopping.

Migration

Migration from a custom in-house reviews system

Velociteach was not switching off a named competitor. They had built their own reviews logic inside WooCommerce. WiserReview replaced it and carried the 17,000+ existing reviews across from day one.

How the switch happened
1
Step 1
Connect WooCommerce, import reviews
WiserReview linked to courses.velociteach.com. The 100+ course catalog synced and 17,000+ existing reviews pulled out of the in-house build with ratings, text and dates intact.
2
Step 2
Place the widgets
Product Reviews and Star Rating placed on every PDP across the InSite course catalog on the existing Velociteach theme.
3
Step 3
Wire the Google Shopping feed
Verified product ratings switched on for the Google Shopping feed, so PMP, Agile and PDU courses carry stars on the product listings.

The in-house build is retired. 17,000+ reviews kept their course, and verified ratings now show on Google Shopping.

Widgets in action

Review widgets on WooCommerce

Star Rating with total review count under every product title, and the Product Reviews block below the description, on every course PDP across the InSite catalog.

Star Rating with total review count under the product title, the Product Reviews block below the description, and a Review Popup at the decision point. Same on a PMP exam prep course, an Agile bundle or a PDU passport.

Click to zoom

Star Rating and review count under the product title on a Velociteach course PDP.

Everything used on this store:
  • Product Reviews block on every PDP with filter and sort controls
  • Star Rating with total review count under every product title
  • Around 170 verified reviews per course on average across the catalog
  • Reviews carried onto a 100+ course catalog of PMP exam prep, Agile training and PDU bundles
  • Native WooCommerce install on the existing Velociteach theme, no custom development
  • Google Shopping product feed pushing verified star ratings to listings
  • Rich-snippet schema on product pages for Google search results
Automation

Review collection on autopilot

Every WooCommerce order on courses.velociteach.com triggers the review flow, and verified ratings feed the PDP, the Star Rating and the Google Shopping feed from one pool.

1
Order placed
Learner buys a PMP exam prep course, Agile training or PDU bundle from courses.velociteach.com in USD.
2
Review request email
Sent automatically once the learner has had time inside the InSite course. Star rating and written feedback in one form.
3
Review published
Live on the right course with a verified-buyer badge, rolled into the Star Rating under the product title.
4
Google Shopping feed updates
Verified product ratings flow into Google Merchant Center, so Velociteach courses carry stars on Google Shopping.

Every new enrollment keeps the review pool growing. The PDP, the Star Rating and the Google Shopping feed all read from one source.

Google Shopping rating feed

17,000+ verified PMP reviews flowing into the Google Shopping feed

Project managers comparing PMP exam prep providers shop across listings before they click through. WiserReview wires the verified review pool into the Google Shopping feed, so Velociteach courses carry star ratings on Google Shopping itself, not just on the PDP. The same review now does the work on the storefront and on the Google Shopping listing.

17,000+ verified reviews into the Google Shopping feed. Stars on the listing and on every course PDP.

Customer voice

A real Velociteach review

Verified Customer

This course offered material that was insightful and applicable

Laying out all of the details for the PMs identified as top performers, their skills, experience and most importantly their views of their role.

Product:Lessons from Top PMs
E
Erica M.
United States
Jun 17, 2020

One of 17,000+ verified reviews now living on the Velociteach WooCommerce catalog.

Results

Results

17,000+ reviews migrated from a custom in-house reviews system with ratings, text and dates intact
Two widgets live on WooCommerce: Product Reviews and Star Rating
In-house reviews build retired, internal time back on the storefront
Setup completed in a day on WooCommerce
Around 170 verified reviews per course on average across the 100+ catalog
Verified-buyer badges on every confirmed-purchase review
Google Shopping product feed pushing verified star ratings to listings
Native WooCommerce install on the existing Velociteach theme, no custom development
Automated request emails keeping the review pool growing on every new enrollment
Andy Crowe, CEO and Founder, Velociteach
β€œWe had built our own reviews module on WooCommerce and patched it for years. WiserReview kept our 17,000+ course reviews intact, retired the in-house build, and put verified ratings on our Google Shopping ads. PMP buyers do their homework, and the trust signal is on every PDP and on the listing.”
Andy Crowe
CEO and Founder, Velociteach
Andy Crowe is the CEO and Founder of Velociteach, the US PMP exam prep and project management training brand he started in 2002. PMP, PgMP, PMI-ACP and Six Sigma Black Belt certified and a published author, he runs the InSite course store on WooCommerce at courses.velociteach.com with a 100+ course catalog of PMP, Agile and PDU bundles.
Frequently asked questions

About this case study

What platform does Velociteach use?

WordPress with WooCommerce on a custom Velociteach theme. The InSite course store at courses.velociteach.com sells 100+ PMP, Agile and PDU courses in USD.

Does WiserReview work on WooCommerce?

Yes. WiserReview installs as a native WooCommerce plugin with no custom theme development.

How many reviews did Velociteach migrate to WiserReview?

Over 17,000 reviews from a custom in-house build, with ratings, written feedback and dates intact.

What review tool did Velociteach use before WiserReview?

A custom in-house reviews build inside WooCommerce. They moved off it to stop spending time on widget fixes and to keep the existing 17,000+ reviews.

How long did the switch to WiserReview take?

a day. Connect WooCommerce, import the in-house review set, and the widgets go live on the existing Velociteach theme.

Which widgets does Velociteach run?

Product Reviews and Star Rating, both live on every course PDP across the 100+ catalog.

How many reviews does Velociteach have per course?

Around 170 verified reviews per course on average. 17,000+ reviews across a 100+ course catalog.

Does Velociteach use Google Shopping?

Yes. WiserReview wires the verified review pool into the Google Shopping feed, so Velociteach courses carry star ratings on the product listings.

Running a WooCommerce store with a homegrown reviews build?

Install WiserReview in a day. Retire the in-house module, carry your existing reviews across, and put stars on Google Shopping on the existing theme.