How to add reviews to BigCartel (Step-by-step guide)

Adding reviews to your BigCartel store helps increase sales and trust. Studies show that 93% of customers read online reviews before making a purchase. Reviews give social proof and reduce hesitation at checkout.

BigCartel does not have a built-in review system. You must add reviews using a third-party tool or app.

In this guide, you will learn how to add and display customer reviews on your BigCartel store step by step.

Can you add reviews directly in BigCartel?

No. BigCartel does not include a built-in product review feature.

You cannot collect or display customer reviews directly from the default BigCartel dashboard. There is no native option to enable star ratings or review sections on product pages.

To add reviews, you need to use a third-party review tool like WiserReview. These tools help you collect feedback, manage reviews, and display them on your product pages.

BigCartel allows custom code and app integrations. This makes it possible to connect an external review platform and show reviews on your store.

How to add reviews to BigCartel using WiserReview

You cannot add reviews directly inside BigCartel. WiserReview helps you collect and display customer reviews on your store.

Step 1: Create a WiserReview Account

Go to the WiserReview website and create your account. After signing up, access your dashboard.

Step 2: Add Your Product Information

In WiserReview, make sure your product IDs match your BigCartel product pages.

Each product must have a unique identifier, so reviews connect to the correct product.

You can use:

• Product handle
• Product URL
• Custom product ID

This ensures reviews display on the right product page.

Step 3: Generate the Review Widget Code

Go to the Widgets section in WiserReview.

Choose the widget you want:

• Product review widget
• Star rating badge
• Review carousel

Customize the design to match your store.

Click Install and copy the embed code.

Step 4: Add the Code to Your BigCartel Theme

Log in to your BigCartel admin.

Go to:

Account → Design → Edit Theme → Advanced → Edit HTML

Open your product template file.

Paste the WiserReview widget code:

• Below is the product description for full reviews
• Below the product title for star ratings

Save your changes.

Step 5: Enable Automatic Review Collection

Go back to WiserReview.

Enable automatic review request emails.

Set custom timing for when emails should be sent after purchase.

Approve reviews from the moderation panel.

Step 6: Test Your Store

Open a product page.

Check if star ratings and reviews appear correctly.

Test on both desktop and mobile.

After setup, your BigCartel store will display real customer reviews. Reviews build trust and help increase sales.

Best places to display reviews in BigCartel

Here are the best places to display reviews in your BigCartel store:

➔ Below the Product Title

Place star ratings directly under the product name. This is the first area customers see on a product page.

A visible star rating gives instant social proof. Customers quickly understand whether others liked the product. This reduces doubt early in the buying process.

Keep it simple. Show average rating and total number of reviews.

➔ Under the Product Description

Full reviews work best below the product description.

Customers usually read product details first. After that, they look for reviews to confirm their decision. Showing detailed reviews here helps them evaluate quality, fit, or performance.

Display:

• Star rating
• Written feedback
• Photo or video reviews
• Verified buyer label

This placement supports informed decisions.

➔ Near the Add to Cart Button

The Add to Cart area is the decision point.

Place a short rating summary or small review snippet close to this button. When customers are ready to buy, seeing positive feedback removes hesitation.

Do not overload this area. Keep it compact and clean.

➔ On Collection or Category Pages

You can also show star ratings on product listing pages.

When customers browse multiple products, star ratings help them compare options quickly. Products with higher ratings often receive more clicks.

This improves engagement and helps customers choose faster.

➔ On the Homepage

Homepage reviews build trust for first-time visitors.

Add:

• A testimonial section
• A review slider
• A “Trusted by X customers” message

New visitors decide quickly whether to trust a store. Reviews on the homepage create confidence before they explore products.

➔ On a Dedicated Review Page

If your store has many reviews, create a separate page to display all customer feedback.

This works well for branding and credibility. You can link this page in your footer or navigation menu.

Wrap up

BigCartel does not support built-in reviews. You must add them using a review tool like WiserReview.

Install the widget code in your theme. Connect reviews to the correct product pages. Display ratings in visible areas. Manage and approve reviews from the dashboard.

Reviews build trust. Trust increases conversions.

If you want more sales, add reviews and keep them active.