Stamped.io vs Yotpo: Which Is Better for Your Store?

Stamped.io and Yotpo are the two review platforms that also run native loyalty programs, which is exactly why this comparison keeps coming up. Both restructured in the last year.

Stamped removed its free plan and trial, eliminated overage fees, and now prices its multi-product suite from $798 a month.

Yotpo shut down its Email and SMS products on December 31, 2025, and repriced Reviews around an order meter starting at $15.

I run WiserReview, and I’ve migrated stores off both. Here’s the honest comparison on numbers verified against both pricing pages in August 2026, with the loyalty question answered head-on.

The review layer without the loyalty bill

Email, SMS, and WhatsApp collection from $9 a month on ten platforms, billed by requests, not orders.

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Quick verdict: Stamped.io or Yotpo?

Pick Stamped.io for reviews plus loyalty on a mid-market Shopify budget, Yotpo for the deeper suite past $1M, and WiserReview for the review layer alone from $9 a month.

Pick Stamped.io if you want reviews and loyalty from one vendor at roughly half Yotpo’s realistic cost. In-email review submission and built-in NPS are its signature moves.

Pick Yotpo if you’re a DTC brand past $1M that wants the deepest UGC tooling, 170+ integrations, and a loyalty engine wired into review behavior, and you can budget $368+ a month for the pair.

Pick WiserReview if you need reviews done well without a loyalty subscription attached. Photo and video on every plan, ten platforms, WhatsApp collection, $9 to $31 by review requests.

Stamped.io vs Yotpo vs WiserReview: quick comparison

What changed for Stamped.io and Yotpo in 2026?

Both platforms moved upmarket. Stamped killed its free tier and repriced the suite; Yotpo exited email and SMS. The budget end of this comparison looks nothing like the older articles describe.

Stamped went mid-market

Since 2025, Stamped has no free plan and no free trial, so you commit before seeing it in your store. Overage fees were eliminated in June 2025, replaced by clean tier upgrades.

The product line also split cleanly into Reviews, Loyalty, and Lifecycle as separate subscriptions: $199 a month for a single product beyond the Reviews tiers, and multi-product accounts from $798.

I keep the current tiers broken down in Stamped.io pricing.

Yotpo shut down Email and SMS

In an August 2025 open letter, Yotpo’s CEO announced the sunset of its native Email and SMS products to focus on Reviews and Loyalty. The shutdown completed December 31, 2025, with Attentive and Omnisend as official migration partners.

What it means for this comparison

The two now sell the same shape: reviews plus loyalty, no messaging. The decision comes down to depth, integrations, and what each one costs at your order volume, which is where the gap is real.

Stamped.io overview: reviews and loyalty at mid-market prices

Stamped.io is a reviews and loyalty platform running on Shopify stores like Dr. Squatch, OSEA Malibu, and Olipop. It holds a 4.7 from 3,600+ merchants on the App Store.

Its signature feature is in-email review submission: customers rate, write, and attach photos inside the request email itself, and Stamped reports that removing the redirect roughly doubles collection rates.

What it does well: the retention bundle. Reviews, NPS surveys built in, checkout reviews on Shopify, and a loyalty product with points, VIP tiers, and referrals.

Reviews also sync both ways with Shopify’s Shop App, and a Bazaarvoice partnership can push them to retailer sites like Walmart and Target.

Where it stops: no free plan, no trial, so you pay before you test. Video reviews and AI sentiment sit on the $199 Business plan.

Loyalty is a separate subscription from $199, and Capterra reviewers note the Reviews and Loyalty apps still feel like two products to set up.

Platform support beyond Shopify exists for WooCommerce, BigCommerce, and Magento, but Shopify is clearly first.

Ideal fit: Shopify brands from $500K to $10M that want reviews and loyalty together without Yotpo’s bill.

Also check: 9 best Stamped.io alternatives (including free options)

Video reviews on every plan, from $9

WiserReview includes photo and video, 18+ widgets, and Google stars without the $199 gate. 7-day free trial.

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Yotpo overview: the deeper suite

Yotpo launched in 2011 and grew into the biggest reviews platform in DTC ecommerce. It claims 400 million+ reviews collected and 25,000+ loyalty programs, with customers like Brooklinen, Steve Madden, Princess Polly, and Pandora.

It holds a 4.3 on G2 and a 4.7 on the Shopify App Store.

What it does well: depth everywhere. The strongest visual UGC tooling in the category, Instagram curation feeding shoppable galleries and paid ads, AI moderation and smart prompts, and 170+ integrations across the DTC stack.

Where it stops: the meter and the bill. Reviews Starter runs $15 to $129 by order volume, Pro runs $169 to $379, Loyalty adds $199 to $599, and overage bills at $0.20 per order.

On Capterra, roughly 42% of negative reviews cite pricing. My Yotpo pricing breakdown covers what stores pay at each tier.

Ideal fit: DTC brands past $1M running reviews, UGC, and loyalty as one system with a team to manage it.

Also check: Yotpo review 2026: I used it, here’s my honest take

WiserReview overview: the review layer alone

WiserReview is my product, so judge this section accordingly. It exists for stores that want what these two do with reviews, without buying a loyalty platform to get it.

What it does: collects reviews by email, SMS, WhatsApp, and QR code, displays them in 18+ widgets with photo and video on every plan, and syncs rich snippets plus Google seller ratings. AI moderation runs before anything publishes.

It runs on Shopify, WooCommerce, BigCommerce, Wix, Squarespace, WordPress, Webflow, Magento, PrestaShop, and headless builds. Billing runs on review requests sent: $9 for 1,000 a month, $19 for 3,000, $31 for 5,000 with the AI suite.

The side-by-side specs live on WiserReview vs Stamped.io and WiserReview vs Yotpo.

Where it stops: there’s no loyalty program beyond a $6 referral add-on, no NPS surveys, and no free plan, just a 7-day trial. If native points and VIP tiers are the point, Stamped or Yotpo is the right shape.

Ideal fit: stores on any platform that want the review layer done well at software prices.

The loyalty head-to-head: the real decision

Loyalty is why this comparison exists: these are the two review platforms with native points programs. Yotpo’s engine is deeper, Stamped’s is cheaper, and both bill it separately from reviews.

Stamped’s loyalty covers points for purchases, reviews, social follows, and birthdays, plus VIP tiers and referrals, from $199 a month standalone. The pull is the data link: review activity and loyalty behavior share one account.

Yotpo’s loyalty runs 20+ earning mechanics, deeper tier logic, and reward rules wired into review behavior and Klaviyo segments, at $199 to $599 on top of Reviews.

At full depth, it’s the best loyalty product in the review category, priced like it.

The honest third option: if loyalty is a maybe, don’t buy it from your review tool at all. Run WiserReview at $9 to $31 for reviews and add Smile.io or LoyaltyLion later, only if the numbers ask for it.

Six questions that settle the whole comparison:

1. Is loyalty a certainty or a maybe? Certainty points to Stamped or Yotpo. Maybe points to reviews-only now, loyalty later.
2. What’s the realistic all-in budget? About $400+ at Stamped (Reviews + Loyalty), $368+ at Yotpo, $9 to $31 reviews-only at WiserReview.
3. Do you need to trial before paying? Stamped has no trial. Yotpo has a free tier. WiserReview gives 7 days.
4. Are you Shopify-first? Both suites are. Ten-platform coverage is WiserReview’s lane.
5. Do you need video reviews cheaply? Stamped gates video at $199, Yotpo at Pro. WiserReview includes it at $9.
6. Does NPS matter? Only Stamped builds it in.

Pricing compared: the real numbers

Stamped runs $23 to $798+ with loyalty separate. Yotpo runs free to $379+ plus loyalty. WiserReview runs $9 to $31, reviews only. Checked against live pricing pages in August 2026.

Stamped.io pricing

Two structural notes: there’s no free plan and no trial since 2025, and overage fees were eliminated in June 2025, so you upgrade tiers instead of paying per extra order.

Reviews Plus Loyalty as a multi-product account starts around $798 a month.

Yotpo pricing

Same two meters as always: tiers bump automatically with order volume, and overage bills at $0.20 per order. Reviews plus Loyalty realistically starts around $368 a month at the Pro tier.

WiserReview pricing

Tiers are billed by review requests sent (1,000, 3,000, or 5,000 a month), not orders. Yearly billing takes 3 months off, and every plan starts with a 7-day free trial.

The worked example: a store at 1,000 orders a month wanting reviews plus loyalty pays roughly $99 + $199 = $298 at Stamped, or about $368+ at Yotpo.

Reviews alone at the same volume: $99 at Stamped, $169+ at Yotpo, $19 at WiserReview.

Feature comparison beyond pricing

Review collection

Stamped’s in-email submission is the category benchmark for frictionless collection, and checkout reviews on Shopify add a second touchpoint. Yotpo’s AI prompts coach longer, more specific reviews. WiserReview collects by email, SMS, WhatsApp, and QR on every plan.

Winner: Stamped for friction, WiserReview for channels, Yotpo for review quality coaching.

Display and widgets

Yotpo’s widget and gallery library is the deepest, especially for visual UGC. Stamped covers the essentials well, with advanced widgets from Growth. WiserReview ships 18+ widgets with photo and video on every plan.

Winner: Yotpo, with WiserReview covering the core set at a tenth of the price.

Google and syndication

All three feed Google Shopping and rich snippets. Stamped adds Shop App two-way sync and can reach retailer sites through its Bazaarvoice partnership. Yotpo syndicates to Google and Meta surfaces. WiserReview covers rich snippets and seller ratings from $9.

Winner: Stamped for reach beyond your site; WiserReview for price on the Google set.

NPS and post-purchase feedback

Stamped builds NPS surveys into the platform, a complete feedback layer alongside reviews. Yotpo sells NPS separately. WiserReview doesn’t offer it.

Winner: Stamped, uncontested.

Contracts and exit

All three run month-to-month at standard tiers. Stamped’s catch is upfront commitment with no trial. Yotpo’s is the meter. WiserReview’s is the 7-day window to decide.

Winner: even, with eyes open on each catch.

Who should pick which platform?

Stamped fits mid-market Shopify brands consolidating reviews and loyalty, Yotpo fits suite buyers past $1M, and WiserReview fits stores that just need reviews.

Stamped.io is right for

1. Shopify brands from $500K to $10M wanting reviews plus loyalty. Half the realistic Yotpo bill for the same shape.
2. Brands where NPS matters. It’s the only tool here with surveys built in.
3. Stores consolidating a Smile.io or LoyaltyLion bill. The Reviews + Loyalty pair can replace two subscriptions with one vendor.

Yotpo is right for

1. DTC brands past $1M running the full retention system. Reviews, UGC, and loyalty on one data layer.
2. Brands where Instagram UGC feeds paid ads. The curation-to-creative pipeline is the strongest in the category.
3. Teams that need 170+ integrations. Klaviyo, Gorgias, Attentive, and the rest connect natively.

WiserReview is right for

1. Stores that want reviews without a loyalty subscription. The $9 plan covers collection, widgets, and Google stars.
2. Multi-platform and non-Shopify stores. WooCommerce, Wix, BigCommerce, Magento, Webflow, and headless builds are first-class.
3. Brands collecting over WhatsApp. The channel neither competitor offers, on every plan.

The review layer without the loyalty bill

Email, SMS, and WhatsApp collection from $9 a month on ten platforms, billed by requests, not orders.

Start Free Trial →

Wrap up: which one should you pick?

Two questions decide it. Is loyalty a certainty, and what does your order volume cost on each meter?

Loyalty for sure, mid-market budget: Stamped.io at roughly $298 for the pair at 1,000 orders. Loyalty at depth with UGC feeding ads: Yotpo from $368. Reviews only, any platform: WiserReview from $9.

The expensive mistake in 2026 is deciding on last year’s pricing pages. Stamped has no free plan anymore, and Yotpo without email and SMS is a narrower suite than the older comparisons describe.

Run your order volume through both meters, decide the loyalty question honestly, then pick.