7 WooCommerce points and rewards plugins I’d actually use in 2026

A WooCommerce Points and Rewards Plugin is an e-commerce tool that allows store owners to create custom loyalty programs.

Customers earn redeemable points for completing specific actions, which they can later exchange for discounts or free products, encouraging repeat business.

Choosing a WooCommerce points-and-rewards plugin sounds easy until you actually open the WordPress repository. There are dozens of them, and the gap between the good and the bad is wider than it looks.

I’ve spent the last year testing the ones store owners actually mention. Below are seven I’d happily run on a real WooCommerce store in 2026.

WooCommerce points and rewards plugins: Quick comparison

Here’s the at-a-glance view before we go deep. Pricing was verified live in June 2026 directly on each vendor’s pricing page.

Why you need a points and rewards plugin for your WooCommerce store

Acquiring a brand new customer costs five to seven times more than keeping one you already have. That ratio has been quoted for years, and it’s still the cleanest argument for spending an afternoon setting up a loyalty program instead of pouring another $500 into ads.

A 5% lift in customer retention can grow profits by 25% to 95%. Most ecommerce stores I look at have plenty of one-time buyers.

Almost none have a structured reason for those buyers to come back a second, third, or fourth time. A points-and-rewards plugin gives you that reason without rebuilding your funnel.

Here is why your WooCommerce store needs one:

• Increases Average Order Value (AOV).
• Gamifies the shopping experience.
• Drives specific customer actions.
• Slashes Customer Acquisition Costs (CAC).

The catch? You have to pick a plugin that won’t bloat your site or leave you stranded on support. Which is what the rest of this guide is for.

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7 best WooCommerce points and rewards plugins (2026)

Compare the best WooCommerce points and rewards plugins to find the right loyalty solution for increasing customer retention, repeat purchases, and long-term store revenue.

1. WPLoyalty: best for branding and customization

WPLoyalty is a WooCommerce loyalty plugin built by Flycart. It is a polished, branded rewards experience. It lets customers earn points for purchases, signups, reviews, referrals, birthdays, social actions, and achievements.

The thing I keep noticing when I install WPLoyalty is how much control you get over the customer-facing side. It also includes a customer-facing launcher/widget, so shoppers can easily see their points and rewards.

The referral system is two-sided (both the referrer and the friend get rewarded), which most cheaper plugins don’t bother with.

Key features

Flexible reward redemption

Allow customers to redeem accumulated points for fixed or percentage-based discounts, free shipping, or even free products.

Conditional campaigns

Create highly targeted, dynamic loyalty campaigns based on conditions like user roles, cart subtotal, specific product categories, or language.

Multi-tiered VIP system

Incentivize higher spending and engagement by creating tiered reward levels (Bronze, Silver, Gold, or VIP) with increasing perks.

Floating rewards launcher

A native, chat-like widget that sits on your storefront, allowing customers to easily check their point balance, view available reward opportunities, and redeem coupons.

Pricing

Free Lite version available. Pro pricing currently starts at $105 for one site for 1 year.

2. WooCommerce Points and Rewards (official by Woo)

WooCommerce Points and Rewards is the official Woo extension for adding a simple points-based loyalty system to a WooCommerce store. Customers earn points on purchases and select actions, then redeem them for discounts.

One reason to consider it: guaranteed compatibility. Block-based checkout, HPOS (High-Performance Order Storage), every future WooCommerce core update. If any plugin survives those transitions cleanly, it’s this one.

The setup is straightforward, with global, category, and product-level point rules. I’d recommend it for store owners who want simplicity and official WooCommerce support over advanced customization.

Key features

Flexible earning and redemption rates

Define exactly how many points a customer earns per dollar spent, and how many points correspond to a specific discount.

Product and category rules

Award different points at the global, category, or individual product level.

Discount controls

Limit the maximum discount that can be earned using points at the cart, category, or product levels.

Sign up and review rewards

Reward customers for actions such as account registration or product reviews.

Pricing

The official WooCommerce Points and Rewards extension by Woo costs $179 annually.

3. YITH WooCommerce Points and Rewards

YITH sits on the opposite end from the official Woo plugin. Where Woo’s is bare-bones, YITH’s is the maximalist option: tiers, badges, public leaderboards, birthday rewards, social shares, configurable rules per user role, referral system, and dynamic point coupons.

The interface is dense. Setting up a basic loyalty program takes longer than it should because every screen has multiple tabs and dozens of toggles. Once you’re past the learning curve, though, the depth is genuinely useful.

The plugin also supports point levels, extra point conditions, and notifications. I’d consider it a good choice for stores that want greater control over how points are earned and redeemed.

Key features

Advanced point rules

Create global rules or custom rules for products, categories, roles, members, and customer levels.

Free shipping rewards

Enable an option for customers to trade their accumulated points directly for free shipping.

Dedicated account dashboard

Provide a dedicated space on the My Account page for customers to track their point balances, history, and earning opportunities.

Point expiration

Create urgency by setting exact expiration dates for unused points, paired with automated reminder emails.

Pricing

Public pricing is commonly listed at around $139.99/year for a single-site license, including one year of updates and support.

4. Simple Points and Rewards (by RelyWP)

Simple Points and Rewards is a newer WooCommerce loyalty plugin designed to be lightweight, clean, and easy to use.

The selling point is in the name. The interface is clean. Setup is genuinely fast. You’re not buried under 14 settings tabs before you can award your first point. And the floating Rewards Widget is something most pricier plugins charge extra for, if they offer it at all.

There’s a tiered levels-and-badges system, conditional rules across cart and customer attributes, and full email customization. The Gift Widget for new referred customers is a particularly nice touch.

Key features

Simple rewards dashboard

Adds a My Account rewards area where customers can view points, rewards, history, and vouchers.

Flexible ways to earn points

Award points for every dollar spent, or offer fixed or tiered points per order. Grant points for account signups, product reviews, or birthdays.

Gift Widget

Displays a special gift (like a discount percentage) for new visitors landing via a referral link.

Real-time logs

Access clear, accurate customer points logs directly from the backend.

Pricing

Free version available. Pro starts at $8.99/month.

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5. Points and Rewards for WooCommerce (by WP Swings)

If your shortlist is built around price-to-feature ratio, WP Swings deserves a hard look. The free version covers points for purchases and signups, referral basics, and core redemption.

The Pro version adds more advanced features such as partial or full purchases through points, product-specific points, multi-level membership, gamification, badges, point expiry, and API settings.

It allows you to incentivize buyers by awarding points for store interactions. These points can later be redeemed for discounts, special coupons, or free products, encouraging repeat purchases and improving overall customer retention.

Key features

Gamification and badges

Use badges, levels, and ranking-based rewards to make the loyalty program more interactive.

Cart and checkout redemption

Customers can redeem points in the cart and apply them to purchases.

Special occasions

Automatically award bonus points on customer birthdays and anniversaries.

Strong plugin compatibility

Works with Dokan, MultiVendorX, WPML, Elementor, Wallet System, subscriptions, Klaviyo, and more.

Pricing

Free version available on WordPress.org. Pro is currently listed at $99/year.

6. Loyalty Program by Advanced Coupons

Advanced Coupons isn’t a points-and-rewards plugin first. It’s a coupon plugin first, and the Loyalty Program is one piece of a wider promotion suite that also covers BOGO, store credit, gift cards, URL coupons, scheduled discounts, and auto-apply rules.

That framing matters because it tells you who this plugin is for. If you’re already running complex coupon campaigns or you want loyalty points to convert into store credit (rather than just coupons), Advanced Coupons is the cleanest fit on WordPress.

Customers earn points on purchases, view their balance on their account page, and redeem them as store credit to spend on future orders.

Key features

Advanced coupon ecosystem

Pairs with BOGO deals, cart conditions, URL coupons, auto-apply coupons, and store credit.

Store credit support

Useful for refunds, retention campaigns, and customer win-back offers.

Data migration

Easily import existing points and data from third-party plugins (e.g., SUMO, YITH, WooCommerce Points and Rewards) so you don’t lose customer data.

Coupon-based redemption

Works well for stores that want rewards to connect directly with WooCommerce coupons.

Pricing

Starts at $99.50/year for a single-site license and $199.50/year for an unlimited-site license.

5% more retention. Up to 95% more profit.

Reviews drive the trust that turns first-time buyers into the repeat customers your loyalty plugin rewards.

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7. SUMO Reward Points

SUMO Reward Points is a long-running premium WooCommerce rewards plugin with a very large feature set. It supports points for purchases, product reviews, signups, referrals, social sharing, blog comments, daily logins, coupon usage, and more.

The feature set is also surprisingly deep. Points for purchases, reviews, signups, referrals, social shares, birthdays. Reward rules at the product, category, or global level.

SUMO isn’t on WordPress.org, so updates don’t come through the WordPress dashboard automatically; you need the Envato Market plugin or to update manually.

Key features

User-to-user transfer

A unique feature that permits registered customers to transfer or gift their reward points to other users.

Points-to-discount redemption

Allow customers to redeem accumulated points for fixed or percentage-based discounts at checkout.

Referral and affiliate system

Encourage word-of-mouth marketing by giving points to customers who refer new users via shareable tracking links.

Point expiry rules

Configure points to expire after a specified duration to create a sense of urgency for customers to return and spend.

Pricing

SUMO Reward Points is sold as a premium plugin. CodeCanyon currently lists it at $49.

How to choose the right WooCommerce rewards plugin

Skip the marketing pages for a second. Here’s the actual decision framework that maps store types to plugins.

Start with Simple Points and Rewards (RelyWP) or WPLoyalty if you want to test the waters with zero spend. Both have genuinely useful free versions on WordPress.org. Run it for two or three months and upgrade only if the numbers justify it.

Choose WP Swings Pro if you want the most features per dollar. At $99/year, it’s hard to beat. It includes WhatsApp notifications, tiered rewards, birthday rewards, and Klaviyo integration in a single license.

Choose the official WooCommerce Points and Rewards extension if you want guaranteed compatibility above all else. You’ll pay $179/year for a feature set that lags every other plugin on this list, but you’ll never worry about a Woo core update breaking it.

Choose YITH Points and Rewards if you already run a YITH-heavy store. The ecosystem advantage outweighs the premium price.

Choose Advanced Coupons if you already run their Loyalty Program add-on. Bundling loyalty with store credit, gift cards, and BOGO in a single ecosystem is the cleanest stack for stores that promote aggressively.

Choose SUMO Reward Points if you hate annual subscriptions. $49 once, done. Just plan on doing manual updates.

Choose WPLoyalty if brand polish is a priority. The customer-facing launcher and rewards page genuinely match modern store designs.

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Final verdict

If I had to pick one plugin to install on a WooCommerce store I was launching tomorrow, I’d start with WPLoyalty. The free tier covers enough to launch a real program.

For an established store with promo complexity, I’d lean toward the Loyalty Program by Advanced Coupons, because the store-credit redemption model outperforms single-use coupons in retention.

For a store owner who hates renewals, SUMO Reward Points is the pragmatic choice. And for an early-adopter store willing to bet on a clean, new plugin, Simple Points and Rewards is the most interesting release of the last year.

There is no perfect plugin. There’s the right one for your store size, stack, budget, and patience for setup. Match those perfectly.