15 Hashtag examples to inspire your campaign (2026)

A hashtag example is a real tag a brand has used to pull posts, photos, and videos under one searchable label.

The good ones do a job. They collect customer content, mark a single campaign, or give a community a name people say out loud.

The best hashtag examples are usually short, clear, easy to spell, and closely tied to the campaign message. They give people a simple reason to join in and create their own content.

In this list, you’ll find 15 real hashtag examples from major campaigns, along with why they worked and what you can learn from each one.

Why do marketers search for hashtag examples?

A hashtag is one of the few marketing assets you cannot quietly change later. Once it is printed on the package and typed by consumers, there is no going back.

Marketing teams look for hashtag examples to boost brand presence and engagement and track new social media trends.

Key Reasons Marketers Use Hashtag Examples

• Boost Discoverability: To find highly searched terms that place content in front of target audiences.
• Analyze Competitors: To see which tags rival brands use successfully to reach the same demographic.
• Identify Trends: To spot viral movements or memes that the brand can organically join.
• Structure Campaigns: To learn how top brands format memorable, unique tags for product launches.
• Prevent Mistakes: To ensure a chosen phrase does not have hidden meanings or negative associations.
• Optimize Algorithms: To find the right balance between broad tags and low-competition niche tags.

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Generic hashtags vs branded/campaign hashtags

Generic hashtags focus on broad discovery, while branded hashtags focus on identity and tracking.

Top 15 hashtag examples from real brands

Every entry below carries the campaign type, what the brand did, the mechanic that made it work, and the result.

1. Apple: #ShotOniPhone

Apple launched #ShotOniPhone in 2015 to show what the iPhone camera can produce in real-life situations.

Instead of relying only on traditional product ads, Users share their work with #ShotOniPhone, while Apple regularly features selected content across its social channels, website, stores, digital ads, and billboards.

The ask has never changed. Shoot on an iPhone, post it, tag it. No entry form, no purchase, no campaign window.

Why it works: The campaign lets the product prove its own value through customer content. People can see the camera quality through photos taken by real iPhone users rather than simply reading claims about camera specs.

Result: #ShotOniPhone has grown from a product campaign into one of Apple’s longest-running marketing platforms. The campaign has been credited with an estimated 6.5 billion media impressions.

2. Nike: #RipTheScript

In June 2026, Nike launched the #RipTheScript campaign to promote global football. The campaign’s concept was very clear. Forget about the typical football script and go back to the innovative and fun side of this game.

The campaign started with a six-minute film featuring more than 30 athletes and celebrities, including Cristiano Ronaldo, Kylian Mbappé, Erling Haaland, Vini Jr., Ronaldinho, Zlatan Ibrahimović, LeBron James, and Travis Scott.

Why it works: #RipTheScript works because the hashtag carries the campaign message on its own. It is short, memorable, and encourages people to challenge expectations rather than simply promote a product.

Result: As reported by Marketing Brew in July 2026, Nike reports total views of 3 billion, distributed among 1.2 billion from Nike’s own media, 1.6 billion from creators’ media, and 400 million from athletes and creative partners.

3. adidas: #YouGotThis

adidas launched #YouGotThis in February 2024 as a new global brand message built around a problem many athletes face: pressure can take the fun out of sports.

Rather than treating it as a one-time hashtag, adidas has continued the campaign across major sports events, athlete partnerships, social posts, and creator content.

Why it works: #YouGotThis is simple enough to work as both a brand message and something people naturally say to encourage another person. That makes it easier for athletes, creators, and fans to use the hashtag without their posts feeling forced or overly promotional.

Result: adidas has not provided any statistics on reach, engagement, or brand health. There are none in its 2025 annual report either. Be careful with anyone who quotes you a number here.

4. PUMA: #GoWild

The PUMA “#GoWild” campaign began in March 2025, being the biggest campaign for this global brand. The “#GoWild” campaign centers on the happiness and freedom one can find through sports, not on performance, record-breaking, or professional athletes.

The primary “#GoWild” campaign video featured ordinary athletes like morning joggers, young mothers, and people who run with their dogs.

PUMA then expanded #GoWild through social content, local running events, product launches, its 5 AM High Drops activation, athlete stories, and a Go Wild podcast.

Why it works: #GoWild is short, energetic, and broad enough to work across different sports, cities, athletes, and communities.

Result: The campaign gained large-scale visibility soon after launch. During its initial rollout, the film accumulated a highly successful 10.2 million views on YouTube within its first month.

5. Coca-Cola: #TheWorldWillWait

Coca-Cola launched #TheWorldWillWait on August 3, 2026, as a global campaign encouraging people to put work, screens, and everyday distractions aside and spend more time together over shared meals.

The campaign mainly targets Gen Z and Millennials, who often want more meaningful time with family and friends but struggle with busy schedules and constant digital distractions.

The campaign includes two main films, “Laptop Face” and “The Most Important Meeting,” along with outdoor ads, digital activations, and creator content.

Why it works: #TheWorldWillWait works because it connects Coca-Cola with a common everyday problem instead of focusing directly on the drink.

Result: Coca-Cola launched the campaign globally in August 2026, so it is still too new for reliable long-term results. As of August 2026, Coca-Cola has not published verified figures.

6. Calvin Klein: #OurCalvins

#OurCalvins was launched as a social media evolution of Calvin Klein’s larger #MYCALVINS campaign. The picture seen above was posted by Kim Kardashian in August 2018 with all five sisters and the caption “Family Over Everything! #OurCalvins.”

The campaign gained a more personal, social focus while keeping Calvin Klein as the focal point.

Why it works: #OurCalvins makes the brand feel personal and shared. The word “our” fits naturally with a photo about sisters and family, while also making Calvin Klein clothing part of that relationship.

Result: The wider Our Family. #MYCALVINS campaign produced major attention. Its Kardashian-Jenner video received 15.4 million views in January 2018 and became the most-watched ad on YouTube’s monthly ad leaderboard.

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7. Lay’s: #NoLaysNoGame

Lay’s created #NoLaysNoGame around one simple idea: watching a big match feels incomplete without Lay’s. For 2026, Lay’s expanded the campaign across nearly 90 markets as an official sponsor of the FIFA 2026 tournament.

The campaign included limited-edition packs, ticket promotions, local fan events, creator content, and an Epic Watch Party featuring Lionel Messi, David Beckham, Thierry Henry, Alexia Putellas, and Steve Carell.

Why it works: #NoLaysNoGame connects the product directly with a specific moment: watching sports. The hashtag is short, easy to remember, and communicates the whole campaign idea without needing an explanation.

Result: The campaign has produced strong results across several activations. Lay’s Chip Cam campaign with David Beckham and Thierry Henry generated more than 150 million views, 2.5 billion PR impressions, and a reported 3% increase in global sales.

8. L’Oréal Paris: #WeStandUP

The campaign is done in collaboration with the NGO “Right To Be,” and Stand Up teaches bystanders how to take action against street harassment by adopting five steps: Distract, Delegate, Document, Delay, Direct.

The campaign uses #WeStandUP to raise awareness about street harassment and encourage people to learn how to respond safely when they witness or experience it.

Why it works: #WeStandUP turns awareness into a clear action. People are not simply asked to like or share a message. They can take the training, learn a useful skill, and encourage others to do the same.

Result: The training count has climbed from 700,000 in 2022 to 2.5 million across 44 countries in 2024, to 3.7 million across 46 in 2025. By April 2026, it had trained more than 5 million people across 47 countries, against a target of 6 million.

9. Domino’s: #UnboxYourCravings

Domino’s Malaysia introduced #UnboxYourCravings in 2026 as a new brand platform built around a simple idea: cravings can happen anytime, and people should not have to wait to satisfy them.

Malaysia launched it with a staged radio glitch. On ERA FM, a DJ mentioned a pizza craving and appeared to walk away from a live mic, leaving listeners hearing faint chatter.

Why it works: #UnboxYourCravings connects an everyday feeling directly with what Domino’s sells. “Unbox” naturally relates to opening a pizza box, while “your cravings” makes the message personal.

Result: MARKETECH APAC reports 17.2 million people reached, 134 million earned impressions, and 1.7 million creator reach for the Malaysia activation.

10. Chipotle: #GuacDance

Chipotle rolled out the #GuacDance campaign in July 2019 to mark National Avocado Day. The company invited TikTok followers to make their own dancing videos in connection with avocados, giving away guacamole for free with their entrée orders on July 31.

The campaign was accompanied by the popular “Guacamole Song,” created by Dr. Jean, and brought in creators such as Brent Rivera to help start the trend.

Why it works: They used an already viral tune rather than hiring someone to compose a jingle. The choreography is easy and not brand-related, so there is no fear of looking bad by joining in. They also offered a free product as a reward, delivered the same day.

Result: The results made #GuacDance one of the standout branded TikTok challenges of its time. During its six-day run, the campaign generated more than 250,000 user video submissions and nearly 430 million video starts. Chipotle said it became the highest-performing branded TikTok challenge in the U.S. at the time.

11. Tarte Cosmetics: #Trippinwithtarte

Tarte Cosmetics launched #TrippinWithTarte in 2015 as a creator trip program where influencers would meet for travel, product launches, and social media posting.

Unlike other brands that force creators to post a lot, Tarte provides opportunities and lets guests choose what to post.

Why it works: #TrippinWithTarte makes the experience itself the content. Instead of paying creators to post the exact same product message, Tarte creates moments people naturally want to film and share.

Result: The program continues to generate significant media value. According to Launchmetrics, Tarte’s recent Key Largo #TrippinWithTarte trip generated about $2.5 million in Media Impact Value, and the brand saw a 12% increase in MIV.

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12. Dove: #KeepBeautyReal

#KeepBeautyReal was created as part of Dove’s celebration of the 20th year of its popular Campaign for Real Beauty. This campaign addresses a new issue: how AI technology and excessive editing can result in unrealistic beauty standards.

This campaign uses a video titled “The Code,” where beauty-related prompts are introduced to AI software to demonstrate its limitations and are contrasted against real women.

Why it works: #KeepBeautyReal takes Dove’s existing brand message and connects it to a current issue people are already discussing. The hashtag is short, clear, and immediately explains the brand’s position.

Result: Dove reports over 500 million organic views of the film, more than 4 billion organic impressions, 94% positive sentiment across coverage, and 10,000+ downloads of the prompt guide inside two weeks.

13. Heinz: #ItHasToBeHeinz

Heinz’s first unified global creative platform in over 150 years, built on the insight that fans behave irrationally to get the right ketchup.

The launch ran five vignette films on real fan behavior: Heinz tattoos, carrying packets everywhere, smuggling Beanz through airport security.

Why it works: #ItHasToBeHeinz turns strong customer preference into the campaign itself. Instead of explaining why its ketchup is better, Heinz shows people behaving as if no substitute will do.

Result: The wider It Has To Be Heinz platform generated more than 12.5 billion media impressions and contributed to 12% global sales growth.

14. KFC: #FriedChickenDay

National Fried Chicken Day on July 6 is an unofficial US food holiday that KFC does not own, and its US activity is mostly promotional.

Rather than treating it as a simple “Happy Fried Chicken Day” post, KFC has used the occasion for social content, contests, offers, and fan participation over several years.

Why it works: #FriedChickenDay fits KFC naturally because the occasion and its main product are almost perfectly aligned. The brand does not have to force itself into an unrelated trending conversation.

Result: No engagement, redemption, or sales figures have been published for any KFC fried chicken day activation. The concrete outcome is 11 fan-designed snacks that made it onto a real menu, reported by Adobo magazine.

15. Doritos: #TriangleTracker

Doritos launched Triangle Tracker in 2022 with a simple idea: make people think of Doritos whenever they see a triangle.

The campaign used a custom Snapchat AR Lens that could recognize triangles in the real environment and turn them into virtual Doritos chips.

After scanning a triangle, users could receive a code and enter for prizes ranging from free products and merchandise to a $250,000 grand prize.

Why it works: Triangle Tracker turned the most recognizable part of the product, its shape, into something people could look for everywhere. A road sign, building, logo, or everyday object could suddenly remind someone of Doritos.

Result: Triangle Tracker attracted more than 4 million entries, brought over 2.14 million visitors to the campaign website, and generated approximately 2.1 billion PR impressions.

How to use these hashtag examples in your own strategy

Pattern-matching across all 15 marketing hashtag examples gives you a short, unglamorous checklist. Work through it in order.

1. Decide the job first: Collecting customer content, marking one campaign, or naming a community are three different jobs. Pick one. Tags that try to do all three do none.
2. Make the tag something the poster is claiming, not endorsing: #MyCalvins and #AFK both work because saying them says something about the person. #ItHasToBeHeinz says something about the brand, which is why nobody types it.
3. Give people a payoff bigger than a repost: A billboard, a menu item, cash, a spot in a paid program. Chipotle’s free guacamole and Apple’s billboards do more work than any caption.
4. Pressure-test the tag before you print it: Say it out loud as one word, search it on every platform, and check it in the languages of your top three markets. Do this before packaging, not after.
5. Put it where people already are: Bio, packaging insert, order confirmation email, unboxing card, receipt. A tag nobody sees offline will not appear online.
6. Stop treating it as a reach tactic: With Instagram capped at five hashtags and its own CEO saying they don’t lift visibility, the tag’s value is collection and search. Plan the campaign so it still works if reach is zero.
7. Have somewhere for the content to land: A tag that fills up and goes nowhere is a wasted campaign. Get rights, then put the photos and videos on product pages, in ads, and on your site.

Step seven is where most brands stall. Collecting hashtag content is easy, and moving it onto the pages where people decide whether to buy is the part that gets skipped.

If you plan to show tagged posts on your storefront, here’s how to embed an Instagram feed on your website.

WiserReview doesn’t run hashtag campaigns, and it won’t pull posts by tag, so it isn’t a replacement for a social tool.

What it does is the step after. It collects photo and video reviews from your customers and displays them on product pages and site widgets, which is where hashtag content usually needs to end up.

Turn customer content into on-site proof

The step after any hashtag campaign: WiserReview collects photo and video reviews and shows them on your product pages, free to start.

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Wrap up

These hashtags no longer offer you any coverage. If they still work, it is for another purpose, such as collecting content, signaling an event, or tagging a community.

Keep your hashtag clear, easy to use, and closely connected to one idea. If people understand it quickly and have a reason to use it, it has a much better chance of spreading.

Pick the job, build the payoff, then plan where the content lands. That order is what separates the brand hashtag examples that produced numbers from the ones that produced a slide.