Loox vs Stamped.io (2026): Honest comparison + verdict

Loox and Stamped.io look similar on the surface. Both collect reviews, both work on Shopify, both have photo support. But they’re solving different problems for different store profiles, and the wrong pick costs you either money or features you genuinely need.

Loox is a visual-first review platform built around one goal: getting customers to submit photos at the highest possible rate. Stamped.io is a retention platform that bundles reviews, loyalty, NPS surveys, and lifecycle marketing into one product. One is a specialist. The other is a suite.

Here’s the honest breakdown of where each one wins, where it falls short, and which store profile fits each tool best.

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Quick verdict

Pick Loox if: You run a Shopify store in fashion, beauty, home goods, or any visual category where customer photos drive conversions. You want 7%+ photo submission rates, a built-in referral loop, and the cleanest photo galleries in the Shopify ecosystem. You’re exclusively on Shopify and don’t need a loyalty program.

Pick Stamped.io if: You want reviews and loyalty in one platform without paying Yotpo prices. You sell on Shopify, WooCommerce, or BigCommerce. You need in-email review collection, NPS surveys, or AI-assisted review coaching. You can budget $23 to $199/month for the Reviews product and understand loyalty is a separate subscription.

Pick neither if: You’re on Wix, Squarespace, or Webflow, or need WhatsApp review collection. WiserReview covers photo, video, and text reviews via email, SMS, and WhatsApp from $19/month across all major platforms including Shopify, WooCommerce, BigCommerce, Wix, and Squarespace.

Quick comparison table

Loox overview

Loox is the leading visual review platform for Shopify, trusted by 130,000+ brands, including 3,000 Shopify Plus stores. Its entire product is engineered around one outcome: getting customers to submit photos at a rate that no competitor matches.

What Loox does well: The photo submission mechanism is the standout feature. The review request email shows a photo icon prominently, says “show off your new [product]” with a one-click upload button, and frames photo submission as a social act rather than a form.

The gallery layouts are genuinely the best-looking in the Shopify ecosystem. Masonry grids, carousels, pop-ups, and product-embedded galleries all render in a way that feels native to premium brand storefronts.

The built-in referral program triggers automatically after a review submission, turning reviewers into referrers without any extra configuration.

Where it falls short: Shopify-only, with no exceptions. The Beginner plan ($0/mo) is very basic: review request emails, photo submission, and that’s mostly it. Google Shopping, video reviews, and the AI Visual Suite all require the Scale plan ($39.99/mo) or higher.

Loox’s widgets add meaningful page weight due to the image-heavy galleries, which can affect Core Web Vitals on stores not using image optimization. No loyalty program, no NPS, no SMS collection.

Real user sentiment from Shopify App Store: Brands in fashion, beauty, and home goods consistently report the photo collection rate improvement as transformative. One verified reviewer running a beauty brand said the gallery quality made their product pages look like brand editorial content.

The common complaint is pricing compounding as order volume grows, with multiple reviewers noting the surprise of moving from $39.99 to $70+ per month faster than expected.

Stamped.io overview

Stamped.io is a reviews and loyalty platform used by 30,000+ brands. Its core differentiator over Loox is the in-email review form: customers submit their review directly within the email without clicking through to a separate page. Stamped reports this doubles collection rates compared to redirect-based methods.

What Stamped.io does well: The in-email submission is the product’s strongest argument for the premium. When a customer opens the review request email and sees a star rating prompt right there, the friction to submit drops significantly.

Platform breadth is a genuine advantage: Shopify, WooCommerce, BigCommerce, and Magento all support natively. The Certified Google Partner status means Google Shopping syndication is a verified, direct connection. NPS surveys, loyalty programs (points, referrals, VIP tiers), and lifecycle automation round out a genuinely comprehensive retention stack.

Where it falls short: No free plan and no trial since 2025. You commit before seeing it in your store. Costs scale with order volume, and the full suite (Reviews + Loyalty + Lifecycle) approaches $800/month. Multiple Capterra reviewers flag widget loading speed and admin UI complexity as ongoing frustrations.

Real user sentiment from Capterra: Strong praise for the in-email collection mechanism, Smart Assist quality improvement, and customer success responsiveness.

The recurring criticism is pricing that escalates faster than expected, particularly when loyalty is added, and a UI that isn’t intuitive for configuring complex automation flows.

Also check: Stamped.io pricing: Is it worth the investment?

The core tradeoff: photo volume vs retention depth

This is the decision that actually matters, and it’s simpler than most comparison posts make it.

Loox is optimized for one thing: getting customers to submit photos. Every feature, every UX decision, every pricing structure exists in service of that goal. You’re buying a conversion machine that happens to collect reviews, not a review app that happens to have nice photos.

Stamped.io is optimized for retention. If you’re running a DTC brand where repeat purchase rate matters as much as first conversion, Stamped’s connected data between review activity and loyalty behavior is genuinely useful. You’re buying a retention system that happens to collect reviews.

The real decision:

• Are photos the primary reason shoppers buy your product? Loox.
• Do you need reviews and loyalty on one invoice, without Yotpo prices? Stamped.io.
• Are you scaling fast on Shopify, and photo galleries already convert? Loox’s order-based pricing makes sense at stable volume.
• Are you on WooCommerce, BigCommerce, or Magento? Loox is simply not available. Stamped.io is.
• Do you want an in-email submission that removes redirect friction? Stamped.io.
• Do you want a built-in referral loop that activates right after a review? Loox, and only Loox, between these two.

Brands that regret choosing Loox usually hit the order-volume ceiling faster than expected, or needed platform flexibility that Shopify-only simply can’t provide.

Brands that regret choosing Stamped.io usually committed without realizing the Reviews-only plan at $23/month quickly escalates to $99/month as orders grow, and the full suite including loyalty runs $400+/month.

Pricing: the real numbers side by side

Both tools use order-volume pricing, which means costs scale as the store grows. The structures are different enough that the gap between them changes significantly depending on your order count.

Loox pricing (2026)

Note: Scale adds roughly $40 per additional 300 orders beyond the base. At 600 orders/month, you’re paying approximately $80. At 900 orders/month, approximately $120.

Stamped.io pricing (2026): Reviews product

No free plan. No free trial. Loyalty is a separate subscription starting around $199/month. Full suite runs close to $800/month. No overage fees since 2025.

Both tools scale with order volume

WiserReview is flat $19/month regardless of how many orders you process. Works on all major platforms.

See WiserReview Pricing →

Features beyond pricing and photos

Referral and loyalty programs

Loox’s built-in referral program is genuinely elegant. After a customer submits a review, they’re automatically invited to refer a friend with a discount code.

No separate setup, no additional subscription, no configuration required. For Shopify brands building a word-of-mouth loop, this runs quietly in the background and compounds over time.

Stamped.io offers a full loyalty suite (points for purchases, reviews, social shares, birthdays, VIP tiers, referrals) as a separate subscription.

It’s significantly more comprehensive than Loox’s referral tool. The data connection between review behavior and loyalty behavior is the real value: knowing that a customer who leaves a 5-star review is more likely to respond to a loyalty offer is insight that separate tools can’t surface automatically.

Winner: Loox for simple, zero-cost referral built into the review flow. Stamped.io for full loyalty infrastructure when that’s a core strategy.

Platform and integration depth

Loox is Shopify-only. If your store is on any other platform, Loox isn’t an option. It integrates well with Klaviyo, Omnisend, and Shopify Flow, but the integration ecosystem is narrower than Stamped.io’s.

Stamped.io supports Shopify, WooCommerce, BigCommerce, and Magento natively. The integrations list covers the full DTC tech stack: Klaviyo, Attentive, Gorgias, Postscript, Tapcart, and Recharge. Certified Google Partner status means review syndication to Google Shopping is a verified, direct connection.

Winner: Stamped.io for platform breadth and integration depth. Loox for Shopify-native simplicity.

Review collection channels

Loox sends review requests via email only. Stamped.io sends via email and SMS. Neither offers WhatsApp, which matters for brands with customers in Southeast Asia, the Middle East, or Latin America, where WhatsApp is the dominant messaging channel.

Stamped.io’s in-email submission form is a structural advantage over Loox’s redirect approach. Customers who review within the email itself don’t face the friction of clicking through to a new page, loading it, and deciding whether to continue.

Winner: Stamped.io for collection channel breadth and submission friction reduction.

Page performance

Both tools add meaningful page weight. Independent testing ranks Loox’s performance impact as moderate, with image-heavy galleries adding load time on product pages. Stamped.io’s widgets have documented slowness complaints from Capterra reviewers, particularly on non-Shopify implementations.

For stores where Core Web Vitals is a hard constraint, neither tool is lightweight. Judge.me and Junip are better options if page speed is the primary concern.

Winner: Neither. Both have moderate page speed impact.

What is WiserReview?

WiserReview is a review management platform that covers the gaps both Loox and Stamped.io leave open.

It works on Shopify, WooCommerce, BigCommerce, Wix, Squarespace, and Webflow, and collects reviews through email, SMS, and WhatsApp. Neither Loox nor Stamped.io offers WhatsApp collection at any price.

For stores in WhatsApp-dominant markets (most of Asia, the Middle East, Latin America, parts of Europe), this opens a collection channel both competitors miss entirely.

Where WiserReview falls short compared to Loox: no purpose-built photo gallery aesthetics optimized for visual brands, no built-in referral program. Compared to Stamped.io: no in-email review collection, no loyalty program, shorter track record.

What it adds: flat $19/month pricing that doesn’t compound with order volume, AI moderation, sentiment tagging, auto-translation into 30+ languages, and broader platform coverage. The free plan has no order caps and no branding watermark.

WiserReview’s display 12+ review widget types, including carousels, star rating badges, masonry grids, product review sections, trust badges, and popups. All widgets are no-code, fully customizable.

Photo and video reviews display on all paid plans with no gating or plan upgrades required.

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Who should pick Loox?

1. Shopify brands in visual product categories: Fashion, beauty, home goods, food, lifestyle. The 7%+ submission rate compounds meaningfully over time: a store getting 300 reviews/month with Loox versus 100 with a standard tool has three times the UGC library for ads, social content, and product pages after a year.

2. Brands that want a referral loop built into the review flow: No separate tool, no separate subscription, no configuration. A reviewer becomes a referrer automatically. For stores early in their growth where word-of-mouth matters, this passive loop runs at no extra cost.

3. Shopify stores are scaling predictably within order tiers: If your order volume is stable and the $39.99 to $79 range at Scale covers current and near-future volume, Loox’s pricing is manageable. Unpredictable growth creates billing surprises.

4. Brands using Instagram and social proof as a core acquisition channel: The UGC Loox generates, at the volume and photo quality it produces, feeds social ads and organic content. Stores running paid social heavily report Loox’s UGC as a content pipeline, not just a review tool.

Who should pick Stamped.io?

1. Mid-market brands already pay for separate loyalty tools: If you’re spending $100-150/month on Smile.io or LoyaltyLion separately, consolidating into Stamped.io’s suite at $99-199/month for Reviews + Loyalty can save money while connecting the data between review and loyalty behavior.

2. Brands on WooCommerce, BigCommerce, or Magento: Loox is unavailable on these platforms. Stamped.io supports them natively, making it the default choice for brands not on Shopify or running multi-platform setups.

3. Stores where email open rates are high but review submission rates are low: If customers are opening review request emails but not submitting, the redirect friction is usually the cause. Stamped.io’s in-email form removes that step entirely.

4. Brands where written review depth matters more than photo volume: Supplement brands, tech products, professional services, and B2B-adjacent ecommerce often benefit more from detailed written reviews than photo galleries. Stamped.io’s Smart Assist produces more specific, useful written feedback than Loox’s standard form.

What if neither is the right fit?

Both tools have clear gaps for specific store types.

Loox is Shopify-only with no exceptions. Stamped.io covers more platforms but has documented performance issues on non-Shopify implementations. Neither sends review requests via WhatsApp. Both use order-volume pricing that compounds as the store grows.

If your store is on Wix, Squarespace, or Webflow, neither tool serves you natively. If your customers are in WhatsApp-dominant markets, both miss a significant collection channel. If predictable flat-rate pricing matters because you’re scaling fast, both tools create billing uncertainty.

This is where WiserReview fits. Multi-platform support, WhatsApp review collection, AI moderation and translation, flat $19/month pricing regardless of order volume, and a free plan with no caps or watermarks.

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Wrap up: which one should you pick?

Loox vs Stamped.io comes down to two questions:

1. Are customer photos the primary conversion driver for your products, and are you exclusively on Shopify? If yes to both: Loox. The photo submission rates, gallery quality, and built-in referral program are purpose-built for this profile.
2. Do you need platform flexibility, loyalty tools, or in-email review collection? If yes to any of these: Stamped.io. Just run the 12-month cost at your actual order volume before committing, because the step from $23 to $99/month as you pass 200 orders is the most common surprise.

Run a Shopify brand in fashion, beauty, or home goods where photos drive sales and referrals matter: Loox at $39.99 to $79/month.

Run a mid-market DTC brand on Shopify, WooCommerce, or BigCommerce that wants reviews and loyalty in one place: Stamped.io at $23 to $199/month for Reviews, plus loyalty if needed.

Run a store on any other platform, or want WhatsApp collection and flat-rate pricing: WiserReview from $19/month.

The worst outcome is paying for Loox’s order-based pricing or Stamped.io’s full suite and not fully using the features that justify the cost. Map out which specific features your store will actually use before signing up.

Also check: 7 best Loox alternatives for any ecommerce platform (2026)