WiserReview

Set Up Customer Referrals in BigCommerce

Turn your customers into brand advocates with WiserReview’s BigCommerce referral program. Reward existing customers for referring friends and automatically offer new customers discounts when they shop through referral links.

How Referrals Work

  1. A customer opens your referral widget and receives a unique referral link.
  2. The customer shares the link with friends.
  3. A friend clicks the referral link and visits your BigCommerce store.
  4. WiserReview validates the referral code and applies the referral discount.
  5. The friend completes a purchase.
  6. WiserReview tracks the successful referral and rewards the original customer.

Example referral URL:

https://wiserreview.com/ref/WR_CODEWR/

No manual coupon sharing or referral tracking is required.

Enable Referrals in WiserReview

  1. Log in to your WiserReview account.
  2. Navigate to Referrals.
  3. Enable the referral program.
  4. Configure:
    • Friend reward (discount amount or percentage)
    • Referrer reward (cash, credits, coupons, etc.)
    • Referral conditions
  5. Save your settings.

Your referral campaign is now ready to connect with BigCommerce.

Enable referrals and configure reward settings

Set how your referral program works. Control rewards, limits, and safety rules in one place.

1. Friend reward

Choose what the friend gets when they open the referral link and use it.

Option labels

  • Percentage off: Give a discount in %
  • Fixed amount: Give a fixed discount value

This reward is shown at the time of checkout when the friend uses the referral link.

2. Customer reward

Choose what the customer gets after their friend completes a purchase.

Option labels:

  • Percentage off: Reward as a %
  • Fixed amount: Reward as a fixed value
  • No incentive: Do not give any reward

This reward is applied after a successful order from the referred friend.

3. Customer reward email and referral link email

Edit customer reward email

Use this when you want to update the email sent to existing customers who refer others.

What you can control here

  • Subject line: Set the main message customers see in inbox
  • Message content: Explain reward earned, value, and how to redeem it
  • Button text: Define the main action (example: Claim reward, View coupon)
  • Code label: Text shown above discount or reward value
  • Branding: Keep email aligned with your store identity

Best practice:-
Keep the message short and direct. Clearly show:

  • What reward do they get
  • Why do they get it
  • How to use it in checkout

Use “Send test email” to check layout, tone, and branding before activating.

Save changes: Applies updates to all future reward emails.

Edit referral link email

Use this when you want to control what customers send to friends through referral sharing.

What you can control here

  • Subject line: Controls inbox message for friends
  • Message content: Explain the offer and referral benefit clearly
  • Button text: Main action for friends (example: Get discount, Shop now)
  • Referral link block: Controls how the link and code are shown
  • Code label: Text above discount or referral link section

Best practice:-
Focus on clarity. A friend should understand in 5 seconds:

  • What offer are they getting
  • Who sent it
  • How to claim it

Use “Send test email” to preview how it looks in real inbox conditions.

Save changes:- Updates will apply to all new referral emails sent to friends.

4. Requirement and eligibility

Requirement Define what is needed before a referral can be used.

  • No minimum requirement: Anyone can use the referral link
  • Minimum order value: Set a minimum cart value before the discount applies

This helps you control low-value or spam usage of referral links.

5. Validity

End date options: Control how long the referral program stays active.

  • This coupon never expires: Keep the program always active
  • This coupon expires after: Set a fixed end date or duration

Use expiry rules for campaigns, launches, or seasonal offers.

6. Fraud protection

Prevent abuse settings

  • Prevent advocate self-rewards
    Stops users from using their own referral link to earn rewards.
  • 30-second redeem delay
    Adds a short delay before a reward becomes valid to block instant fake orders.

These rules help keep your referral program clean and safe from misuse.

Install Referral Widgets on BigCommerce

On-Site Referral Widget

The On-Site Referral Widget displays across your store and allows visitors to access their referral link anytime.

Enable Widget

  1. Go to WiserReview → Referrals.
  2. Open Referral Widgets.
  3. Click Add widget On-Site Referral Widget.
  4. Publish changes.

The widget will appear throughout your BigCommerce storefront.

Post-Purchase Referral Widget

The Post-Purchase Referral Widget appears after a successful order and encourages customers to refer friends immediately.

Enable Widget

  1. Open Referral Widgets.
  2. Enable Post-Purchase Referral Widget.
  3. Save changes.

Customers will see their referral link immediately after checkout.

Friend Reward Page Widget

When the user clicks the button, they are redirected to the store, and

The discount is automatically applied at checkout or on the cart page.

Reward Attribution

After an order is successfully completed:

  1. BigCommerce confirms the order status.
  2. Order details are synced with WiserReview.
  3. WiserReview verifies referral eligibility.
  4. The referrer receives their reward.
  5. Referral analytics are updated in the dashboard.

Invalid, expired, or ineligible referral codes are automatically ignored.

Customize Referral Widgets

You can customize the referral experience directly from WiserReview.

Available customization options include:

  • Widget colors
  • Button styles
  • Fonts
  • Referral messaging
  • Reward descriptions
  • Success messages

All changes are reflected instantly on your BigCommerce store.

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