WiserReview + Custom Ecommerce Site Integration Guide

Connect WiserReview to any custom-built ecommerce store. Covers review imports, widget embedding, automation via webhooks, product sync, and Google Shopping setup.

Updated 12 Oct 2026Platforms

This guide explains how to set up WiserReview on your custom ecommerce store.

It covers importing reviews, adding widgets, automating review requests, syncing products, grouping products, and integrating with Google Shopping.

1. Import Reviews from Existing Platforms

Import Reviews from Existing Platforms

If you already have reviews from platforms like Judge.me, you can import them into WiserReview.

Steps:

  1. Go to Manage Reviews → Import Reviews.
  2. Select the source platform (e.g., Judge.me).
  3. Upload your review CSV file.
  4. Map columns and confirm import.

Make sure you are importing the review with the Product ID

Detailed guide: Import reviews from other platforms

2. Installing widgets

Display product review section

Step 1:- How to Add the Product Review Section

Display product review section

  • Go to Widgets in the WiserReview dashboard.
  • Locate the product review section widget and click “Add & Manage.”
  • Select which reviews to show using filters or tags.
  • Customize:
    • Layout (card size, rotation speed).
    • Style (color, fonts, borders.

Step 2: Installing the product review section

  • Click on the install button.
  • Go to the custom tab.
  • Copy pixel code and put the pixel code after </body>, no need to add it again if it exists.

  • Then copy and add the following code wherever you want to display the product review section.

Note:- Set your product ID dynamically.

Display Star rating on your Custom Ecommerce site

Step 1:- How to Add the Star Rating

Display Star rating on your Custom Ecommerce site

  • Go to Widgets in the WiserReview dashboard.
  • Locate the Star Rating widget and click “Add & Manage.”
  • Select which reviews to show using filters or tags.
  • Customize:
    • Layout (card size).
    • Style (color, fonts, borders).

Step 2: Installing the Star Rating section

  • Click on the install button.
  • Go to the custom tab.
  • Copy pixel code and put the pixel code after </body>, no need to add it again if it exists.

  • Then copy and add the following code wherever you want to display the product review section.

Note:- Set your product ID dynamically.

Other widgets

Other widgets

Same as the way you can add other widgets, like

1) Nudges

Highlight your best reviews right where shoppers make their decisions, creating immediate trust.

2) Wall of love

Featuring both shop and product reviews to give visitors a view of your brand’s reliability and quality.

3. Enable the Question & Answer widget

The Q&A widget shows real customer questions and your answers on the product page, so a shopper gets the information before they buy. It sits next to your reviews on the same product page.

Step 1: Create the Q&A widget

Create the Question and Answer widget in WiserReview

  1. In your WiserReview dashboard, go to the left menu and click on Widgets.
  2. Scroll down and find the Question & Answer widget.
  3. Click the Configure button under it.

This opens the Q&A widget editor, where you can set the layout, colours and more.

Step 2: Customise the widget layout

  1. Choose a Layout under the Design tab.
  2. Switch on Show Q&A tab, the Ask a question button, the Search box and Show load more button.
  3. Rename the tabs (for example “Reviews” and “Questions”) to match your brand voice.
  4. Check the preview on the right, then click Save.

Step 3: Import your existing questions (optional)

Import Question and Answer data from CSV in WiserReview

  1. Go to Manage Reviews from the left menu.
  2. Click the Question Answer tab at the top.
  3. Click Import questions, then Add file to upload your CSV. Use Download sample CSV if you need the format.
  4. Click Import. Your questions are added and can be published or edited at any time.

You can also add them one by one: click Add questions in the same tab, enter the question and answer, select the products, choose Publish or Unpublish, and click Add.

Detailed guide: How to Set Up the Question & Answer Widget (Q&A) in WiserReview

4. Collecting reviews ( Automation)

Collecting reviews ( Automation)

You send your order to our webhook endpoint so we can schedule a review request.

Detailed guide: How to Set Up Automated Review Requests (Custom Ecommerce)

5.  Sync your product with WiserReview

If you want to display reviews with product names and images, you must synchronize product data (name, URL, image, etc.) with WiserReview.

Detailed guide: Product Sync API at WiserReview

6. Product Grouping

Product Grouping

Combine reviews for similar or variant products (such as different colors or sizes).

Steps:

  1. Go to Manage Reviews → Product Grouping.
  2. Click Create Group.
  3. Select and add related products.
  4. Save the group.

Detailed guide: Product Grouping in WiserReview

7. Integrate with Google Shopping

Integrate with Google Shopping

Connect your WiserReview account with Google Shopping to display product ratings in search results.

Steps:

  1. Go to Integrations → Google Shopping.
  2. Click Integration.
  3. Generate the Review Feed XML.
  4. Add the feed URL to your Google Merchant Center account.

Detailed guide: Connect WiserReview with Google Shopping

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