How to Pass Product & Customer Data in Review Form URL (Query Parameters)

Parameter	What It Means
e	Customer Email
nm	Customer Name
pid	Product ID (links review to product)
skuid	SKU ID (useful for Google Shopping feed or multi-store sync)
vrntid	Variant ID
pu	Product URL
pn	Product Name
st	Star rating (1–5) to pre-select rating
oid	Order ID (links review to order)

You can pass only the required fields. Email & customer name and Product ID are the most common.

 Step-by-Step Setup#

Step 1: Get Your Review Form URL#

1. Go to the Forms

2.  Open your Review Form

3. Click Publish / Embed

4. Copy the Public Form URL

Example:- https://rating.wiserreview.com/review-form/abc123

Step 2: Add Query Parameters#

Add ? after your form URL, then add parameters using &.

Example:-

rating.wiserreview.com/review-form/abc123?e={{email}}&nm={{name}}&pid={{product_id}}&pn={{product_name}}&st=5

—

rating.wiserreview.com/review-form/abc123?e=john@mail.com&nm=John&pid=1001&pn=t-shirt

Passing Additional Data

You can pass any extra parameters from the supported list.

If you include them in the URL, WiserReview will store those values along with the review.

What This Ensures#

• The review attaches to the correct product

• Customer details are captured automatically

• Reviews can link to the correct order

• Star rating can be pre-selected

Important#

If you are using WiserReview’s built-in email automation, do not have to do this.
All product and customer data are automatically passed by the system.