You can trigger review requests using Zapier or a Webhook from your backend, CRM, booking tool, or course platform.
Step 1: Create a New Automation



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Go to the Automate tab in WiserReview
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Click Add Automation
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Select Service Businesses
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Click Create
Step 2: Set Review Triggers
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Click Add Source to Trigger Reviews


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Choose Zapier or Webhook under the Integration options.
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Name your webhook (e.g., “Plan purchase or Course purchase or Product ordered”).
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Configure and Test Webhook.

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Copy the webhook URL generated
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From your backend, send a
POSTrequest with customer data when they purchased or ordered
{
"email": "[email protected]",
"name": "John Doe"
}

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Once data is sent, do field mapping (match fields like email, name)
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Close the webhook setup screen

- Select this webhook or Zapier source as the Data Source for your automation.
📩 Step 3: Collect Reviews via Email or SMS


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Set the delay (e.g.,
14 daysafter webhook is triggered)Use
0 daysif you want the email sent instantly when data is received -
Select one of the available Email templates
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Click Edit to update content, add branding, and use dynamic tags like
{customer_name},{review_link} -
Click Send Test Email inside the editor to preview the message
Enable Additional Channels (Optional)
- Connect your WhatsApp & SMS channel or tool to send the review request
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Add a message template for WhatsApp or SMS in your marketing channel
Step 4: Enable Reminder Emails (Optional)

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Turn on the Reminder toggle
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Set how many days later the reminder should be sent (e.g., 3 days after the first email)
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Choose your reminder template and click Edit to customize
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Test the reminder email using the Send Test Email button
🎥 Step 5: Enable Media Follow-Up (Optional)

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Turn on the Media follow up toggle
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Set delay (e.g., 1 day after review submission)
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Choose a minimum star rating (e.g., 3 stars) — only customers who rated positively will receive the request
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Select or edit your email template for collecting media like video testimonials
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Send a test email before saving
🧪 Step 6: Final Testing and Activation

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Make sure you’ve tested: first review request email, reminder email (if used), and media follow-up email (if used)
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After testing, click Save.
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Ensure the automation is set to ON.