What is Goal Tracking?
Goal Tracking shows you how your review widgets are driving sales. It answers one simple question: “Are your reviews helping customers buy?”
Every time a visitor comes to your store, Goal Tracking watches their journey. Did they see your reviews? Did they read them? Did they eventually buy something? By connecting these dots, you get clear proof of how reviews impact your revenue.
Why Does This Matter?
Reviews are one of the most powerful trust signals for online shoppers. But without data, you’re guessing whether they actually make a difference.
Goal Tracking gives you the answers:
- See the real impact — Know exactly how much revenue comes from customers who engaged with your reviews vs. those who didn’t
- Prove the ROI — Compare order values between review-engaged and non-engaged customers
- Identify what works — See which review widgets (carousel, main widget, review wall, etc.) are getting the most attention
- Make smarter decisions — Use data to decide where to place widgets, which formats work best, and how to improve engagement
How Does It Work?
Think of it like a store camera that watches how customers behave:
Step 1: Visitor Arrives
When someone visits your store, Goal Tracking starts watching. Each visitor gets a unique, anonymous ID. No personal data is collected, just behavior.
Step 2: Reviews Appear
When the visitor navigates to a page that has a review widget (product page, review wall, etc.), Goal Tracking notes that **reviews were available** to this visitor.
Step 3: Engagement Happens (or Doesn’t)
If the visitor scrolls to the review section, hovers over it, clicks on a review, reads the Q&A section, or interacts in any way, they are marked as **Engaged**.
If they were on the page but never looked at the reviews, they are marked as **Non-Engaged**.
Step 4: Order is Placed
When the visitor places an order, Goal Tracking captures the order and links it back to all their review interactions. Now you can see whether this buyer engaged with reviews before purchasing.
What Will You See on the Dashboard?
Three Types of Customers
Every visitor and every order falls into one of three categories:
| Category | What It Means |
|---|---|
| Engaged | The customer actively interacted with your reviews — scrolled to them, read them, clicked on review cards, checked star ratings, etc. |
| Non-Engaged | Reviews were available on the page, but the customer didn’t scroll down to them or interact with them |
Key Metrics You’ll Get
- Engagement Rate — What percentage of your store visitors are actually reading and interacting with your reviews? A higher engagement rate means your review widgets are well-placed and attracting attention.
- Conversion Rate — Of the visitors who engaged with reviews, how many ended up buying? This is the most powerful metric — it shows the direct connection between review engagement and purchases.
- Revenue Per Visitor — How much revenue does each review-engaged visitor generate on average? This helps you understand the dollar value of review engagement.
- Average Order Value (AOV) — Compare the average order size across all three categories. You’ll often find that customers who read reviews spend more per order.
The Comparison Breakdown
The dashboard shows a side-by-side comparison:
| Engaged | Non-Engaged | No Review | |
|---|---|---|---|
| Visitors | How many interacted with reviews | How many saw reviews but didn’t interact | How many never saw reviews |
| Orders | Orders from review-engaged visitors | Orders from visitors who saw but ignored reviews | Orders from visitors who never saw reviews |
| Revenue | Revenue from engaged orders | Revenue from non-engaged orders | Revenue from no-review orders |
| Avg Order Value | Average spend per engaged order | Average spend per non-engaged order | Average spend per no-review order |
Date Filters
You can view all metrics for different time periods:
- Today — See today’s performance
- This Week — Last 7 days
- This Month — Last 30 days
- All Time — Complete historical data
What Insights Can You Get?
1. “Reviews are driving higher-value orders.”
If the AOV for Engaged customers is higher than that of Non-Engaged, it means customers who read reviews are spending more. This is a strong signal that reviews build confidence and encourage bigger purchases.
2. “Most visitors aren’t seeing the reviews.”
If your No Review percentage is high, it means many visitors leave without ever seeing a review widget. Consider adding widgets to more pages — homepage carousel, collection pages, or a floating badge.
3. “Reviews are visible but not getting attention.”
If Non-Engaged is high (reviews load but visitors don’t interact), the widget placement might need improvement. Try moving the review section higher on the page, or use eye-catching widgets like carousels or pop-up notifications.
4. “Review engagement directly boosts conversion.”
Compare the Conversion Rate of Engaged visitors vs. the overall store conversion. If engaged visitors convert at a significantly higher rate, you have clear proof that reviews are a key driver of sales.
5. “Certain widgets drive more engagement.”
The report data shows which parts of the main review widget get the most interaction — star ratings, review cards, AI summaries, Q&A section, media gallery, etc. Use this to double down on what works.
Which Widgets Are Tracked?
Goal Tracking monitors all your review widgets. Here’s what each one is:
| Widget | Where It Appears | What It Does |
|---|---|---|
| Main Review Widget | Product page | The full review section — star ratings, review list, Q&A, gallery, AI summaries |
| Star Rating | Product pages, collection pages | Shows the star rating and review count |
| Carousel | Any page | A scrollable carousel showing customer reviews |
| Product Carousel | Product pages | Carousel showing reviews specific to that product |
| Auto Slider | Any page | Auto-playing review slider |
| Review Wall | Dedicated page | A full page showcasing all reviews |
| Wall | Any page | Grid-style review display |
| Avatar | Any page | Reviewer avatar display |
| Sidebar | Any page | Side panel with review CTA |
| Floating Badge | Any page | Floating review badge overlay |
| Popup | Any page | Popup notification with recent reviews |
| UGC | Any page | User-generated content (photos/videos from customers) |
| Verified Badge | Any page | Verified purchase badge display |
How to Set It Up
Goal Tracking requires one simple step: add a small code snippet to your “order confirmation page” (thank-you page).
Add this to your order confirmation/thank-you page:
HTML
<script>
wiserreview.trackGoal("{{ order.id }}", "{{ order.total_price }}");
</script>
That’s it. Once added, every order will be automatically tracked and linked back to the visitor’s review interactions.
What Gets Captured Per Order
- The order ID and amount
- The visitor’s anonymous ID
- Every review widget that the visitor saw and interacted with before placing the order
Frequently Asked Questions
Q1: Does Goal Tracking collect personal data?
No. It only tracks anonymous behavior — which widgets were seen and interacted with. No names, emails, or personal information is collected through the tracking pixel.
Q2: What if a customer visits on multiple devices?
Each device is tracked independently. If a customer browses on mobile and buys on desktop, the order will reflect only the desktop session’s review interactions.
Q3: Will the same order be counted twice?
No. Goal Tracking has built-in duplicate prevention. Even if the thank-you page loads multiple times, the order is only recorded once.
Q4: When will I start seeing data?
Data appears immediately after setup. However, meaningful insights typically require a few days to a week of data collection, depending on your store traffic.
Q5: Does this slow down my store?
No. The tracking is lightweight and runs in the background. It does not affect page load speed or customer experience.
Quick Summary
| What You Learn | Why It Matters |
|---|---|
| How many visitors engage with reviews | Understand if your widgets are placed well |
| Whether engaged visitors buy more | Prove the ROI of your review strategy |
| How order values compare across groups | See if reviews boost spending |
| Which widgets get the most interaction | Optimize your widget placement |
| Revenue attributed to review engagement | Justify investment in reviews |
Goal Tracking turns your review widgets from a “nice to have” into a measurable sales tool. You’ll know exactly how reviews are contributing to your bottom line.